Do you have video on your website? A business that includes video on its site generally sees higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 per cent of people who watch a video ad will recall it even a month later, and 12 per cent will purchase the product from the ad. Pretty strong arguments for making a website video, but that’s just the tip of the iceberg.
Website Video is Money Well Spent
There are a lot of ways to spend your marketing budget with a website video representing high ROI. Adding a product video on your landing page can increase conversions by 80 per cent. Make video a regular part of your website to encourage repeat visits. If a customer knows that you release a monthly video talking about the latest products, services, or a general update, they’ll more likely to log on and see what’s new. The more time they spend on your site, the greater the chance they’re spending money.
Consumer Relations
A website video gives you the chance to connect with your target market. Show customers some personality and they’ll feel like they’re doing business with a friend instead of a faceless corporation. Take people behind-the-scenes or showcase an employee for that personal touch.
Use a website video to build trust with your audience. Rather than selling to people, give them useful information. This can give a business clout and legitimacy in their field. Become known as a knowledgeable source in your industry and people will trust your brand.
SEO and Website Video
Are you interested in having a higher search ranking? Website video is great for SEO. In fact, your business is 53 times more likely to show up first on Google if you have a video embedded on your website. Having video on your website also increases dwell time, further boosting SEO.
Keep the SEO momentum going by using video analytics. You can measure the effectiveness of your video by seeing how long people are watching—was there a drop-off point? Information such as this can help you build better videos in the future for even more engagement. Use analytic insights to better understand your TM and give them what they want.
Educate Your Viewers
What are some of the most common questions you get about your business? Use these queries to guide video production. Product demos can show your product in action and explain how it works. A full 98 per cent of users say they’ve watched an explainer video to learn more about a product or service. When a website video answers questions, it’s providing valuable information that’s more likely to be shared.
Studies show that 74% of users who watched an explainer video about a product went on to buy it.
Enhanced Communication
Deliver a more complete message in less time with video. Video conveys an idea or tells a story quickly by using layers of information. Our brains can absorb and understand a video that combines a talking head, text, audio, and graphics. What could take paragraphs of written explanation on your website can be summarized quickly in a video. Research from HubSpot has shown that over 54 per cent of customers want to see videos from brands over other types of content, so give the people what they want.
Listen to what viewers are saying about your website video. Provide an opportunity for feedback and interact with your target market. A comments section will encourage people to engage with your brand and that means you have the chance to learn from your customers.
Put Website Video to Work
Contact us for a free quote—you have nothing to lose and customers to gain. If this is your first foray into professional video production, we can answer all your questions and guide you through the process. Start with a branding video or an explainer for your most popular product or service, or answer a question you’re frequently asked by customers. These are examples of valuable videos with a potentially long shelf lives. We think once you see the positive results, you’ll find more ways to make video work for your business.
