Having a website is a pretty standard business practice nowadays. Whether you’re just starting out or if you’ve got lots of experience and customers under your belt, a website goes a long way in getting your business, well, more business! Everyone can have a website, but not everyone has a good website.
Purpose
Everything has a purpose, so define what your website’s purpose is. It’s clear that it needs to ensure that the user has a good experience, but what are you trying to offer. Are you selling something? Are you educating them on your industry? Is it meant to provide exclusive content? Figure out the purpose of your website as this is a starting point for your website creation journey.
Structure & Navigation
Your website must be organized and simple for the user to navigate. Having endless menus and options make it very hard for users to navigate and understand the site. It’s essential to consider the path of least resistance to getting potential clients and customers. If it’s too difficult to find, they’ll go back to google and find something else.
Speed & SEO
Page speed is highly essential if you want your website to do well in Google listings. It’s also vital to ensure that people who are visiting your website stay on it so they can access the information/product they need in the shortest amount of time possible. People like convenience and ease. If it’s not both of these things, then you can imagine that they will look elsewhere. It’s also vital that you have a solid SEO strategy to ensure that your site, which you’ve probably worked very hard on, reaches the right people.
The Look
How your website looks is very important. The look of your site acts as the first impression. Avoid confusing and busy designs, and keep it fresh and straightforward. It’s easy on the eyes and enhances the user experience since it’s simple to use. Crazy graphics can also slow down the page speed, which ends with customers getting frustrated. Having straightforward typography and easy to understand icons ensures the best experience for your users. You can apply fundamental design principles to ensure your website is fashionable and functional!
What do you think is the most important when it comes to designing a website? Let us know in the comments!
