We’ve all come in contact with video games at some point in our lives. Whether EB Games was your second home or you spent your lunch breaks streaming games on Twitch, it’s safe to say that we’ve all at least seen a game in action.
One might ask what the carefully – yet wonderfully – created worlds in role-playing (RPGs), and first-person shooter games have to do with corporate video. One might even go so far as to ask what it could have to do with anything marketing-related, either.
Well, fear not friends. We’ve finally connected the dots.
Believe it or not, video games say a lot about the way we communicate and interact with others. From a marketing standpoint, video games can provide a framework for a lot of company campaigns.
Here are some of the top takeaways from video gaming to corporate video marketing:
1. Immersive Storytelling
One of the essential things when delving into the world of video games is how immersive storytelling must be. Video games often act as an escape from reality – an alternate way to experience things. Therefore, the storytelling must take its users to another place.
This is not to say that your company needs to engulf its audience in a completely immersive experience, but it definitely does help create optimal audience engagement.
2. Character Development
Good video games show character progression. The higher the level, the more the character must evolve. The stakes become higher. The challenge gets greater. There is now a bigger risk involved. It’s not necessary to feature a particular per se; however, it does add extra amiability to your marketing.
If taking the character approach, it’s equally important to note how there are people behind your brand. Making a personable appeal by showing your team is made up of a collective of individuals goes a long way to establish a relationship between your product and your users.
3. Strong Storyline
We’ve mentioned before how important storytelling is. Any good video – from commercials to feature film, to corporate infomercials, must have some sort of narrative framework. We’ve seen it in nerd culture. We’ve experienced it on paper. Now, as our culture leans more and more towards technology, we see it more in the way we reach others.
This can be translated into the stories we tell through marketing. Who is your target audience? What is the best way to get them to identify with your brand/product/service? Will a storyline help tug on their emotional strings?
4. Educational
Ever feel slightly enlightened after playing a video game? When it comes to virtual realities, seldom do artificial worlds lack context. These worlds often have their own set of rules, traditions, taboos, and values. Even if they technically don’t exist, they still serve as a strong reflection of the society (or societies) we live in.
Video games are an enticing, sometimes fantastical way of educating us on how our own world works. Video marketers can take note of how we can get alternate, fictional arenas to send a message.
5. Graphics
Last but not least, this leaves us with graphics. Graphics have undoubtedly progressed over the previous ten years, with all areas of video production. From Lara Croft to NBA 2K, we’ve seen how video games specifically have moved with the times to create some of the most stunning graphics we’ve ever seen.
Our advice? When creating video for marketing purposes, use the best, most stunning video quality you possibly can. Because in a few years, it might just be outdated.
Here at Key West Video, we offer the best in corporate video production services. Visit our website to contact us for a quote today!
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