Paid and sponsored videos are an effective way to drive traffic. As part of your video marketing approach, it’s a good idea to include paid promotion. This tactic not only puts your content in front of more people, it puts it in front of more of the right people. The goal is to drive people …
Evergreen video is to content what eggs are to the culinary world. It doesn’t have the hot flash of a viral video, but it has the slow burn of a reliable and foundational part of video marketing. An evergreen video can deliver good, strong content for a long time. You get a lot of bang …
There’s no denying that video marketing is a powerful tool that grabs and holds customer attention. From demos to testimonials to company culture, video makes a connection with the viewer. But don’t take our word for it, check out some of these compelling video statistics that illustrate why video makes a difference. Formula for Success …
Happy Thanksgiving! As the Key West Video family enjoys a day off, we’re giving thanks to Corporate Video. Here are some of the reasons that could make you thankful to have video as part of your business life. Now pass the turkey, please. Pump up the Volume Companies using video enjoy 41% more web traffic …
It’s official: Canadians are crazy for podcasts! Nearly ten million of us listened to a podcast in 2017—Canadians love storytelling or the opportunity to learn something new. Maybe you tuned in during a morning commute or love to entertainment while cleaning; these are a companion of choice. And then there’s the video podcast. Audio Podcasts …
The internet is great at answering questions. It’s the reason you can type the beginning of a search and Google offers suggestions or predictions for the rest—you’re not the first to ask. Along the same lines, providing an FAQ will do wonders for your business. Why it’s Good Practice to Answer FAQ There is a …
Are corporate video costs worth what you’ll get out of it? Yes! But I understand you may consider our opinion biased, so here are some indisputable facts to support corporate video. Corporate Video Costs: Just the Facts: A video is seven times more likely to get shared than a link on Facebook. You heard us right. Seven. Times. …
If you have a business, chances are good that you also have a website. A strong online presence is one of the best ways in a digitally-enabled world to share information with your customers. However, your website isn’t worth much if potential customers can’t find it. SEO business is the key to being found. Search …
What happens when your excellent corporate company videos aren’t getting the visibility they deserve? Maybe it’s time to review your video’s SEO. Dual Hosting One effective way to increase visibility to your corporate video is dual hosting to embed company videos on your website. When uploading corporate videos to YouTube or Vimeo, there is less of …
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