Subscriptions are a sure-fire way to gain and retain an audience.
Be it email or Youtube, subscriptions have proven time and time again how beneficial they can be in building, growing, and keeping a sustainable audience.
Subscriptions are also a great way to reach your core fan base directly.
Usually, when people subscribe to a channel or email service, they know exactly what they are getting themselves into. They’re usually really into a product, service, personality, or expert that makes them want to hear from them every day, week, or month.
Email subscriptions are probably the most direct way to reach audiences who engage with your brand on a regular basis. Many corporate companies find that this interaction is a lot easier to do than corporate video campaigns. It’s a simple way to connect with potential clients and customers and is pretty cost-effective.
In fact, a lot of brands will find that email subscriptions that include weekly videos are beneficial for their brand. Customers feel they are being directly catered to, and are a part of an online community that seeks to service their needs.
If anything, the question then becomes: how often?
Well? How much is too much before you start flooding your customers’ emails?
Most companies would find that weekly content on subscriptions is the most effective. This especially goes for larger corporations whose content constantly changes (such as department stores with weekly sales and deals). Monthlies also are a great way to update users with new changes to the company, messages from corporate overhead, and customer satisfaction.
Since email is pretty cheap, companies can afford to do more corporate videos frequently. Emails offset the cost for frequent corporate video production, making them ideal for those looking to actively keep their audience engaged.
Here at Key West Video, we specialize in all types of corporate video. For more info about our services visit our website today!
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