Prioritizing video over other types of marketing content can make your business stand out. Consumers today are more interested in watching a video than reading about your product. We’re not suggesting you replace written content with video; we’re only saying that consumers are prioritizing video so why not follow suit?
Why Video Works for Everyone
Video is processed by our brains sixty thousand times faster than text. So the fastest, easiest way to explain your product or service is through video. A quick clip on your website can replace what looks to a potential customer like a lot of daunting text.
Did you know that prioritizing video can target your specific market while still being widely appealing? Some people assume that Generation Z (born from 1995-2012) is the highest consumer of video content. Although this group is sometimes referred to as digital natives, Baby Boomers actually lead the way when it comes to sharing video content. The point is that video reaches everyone, no matter what their generation.
A Few More Reasons to Use Video
Here are some more reasons why you need a marketing strategy that prioritizes video. For one thing, online video drives website traffic. For another, there’s evidence that a quarter of consumers lose interest in your brand without a video to explain your product or service. Have we convinced you yet?
Facebook Made the Call
Mark Zuckerberg announced in 2016 that Facebook would be prioritizing video and it’s one of the things driving their traffic today. Facebook gets more than eight billion daily video views on average. Facebook users also watch one-hundred million hours of video daily. Most of those videos are viewed on a phone. This is a social media site showing us that prioritizing video works.
Video FTW
Even if you’re not ready to fully embrace the concept, a short explainer video on your homepage is a great way to start. If you’re interested in seeing how video can pull in customers by prioritizing video, give Key West Video a call today.
