Minimalism is a great way to approach corporate video.

Minimalism is generally the idea of owning fewer things. It means stripping your life down to the barebones minimum in efforts to be less weighed down by material possessions.

For many, living the minimalist life means no children, a small rotation of day-to-day household items, and having just enough to travel the world. It sometimes can mean being able to let go of a sense of emotional attachment to things. Living a minimalist lifestyle is meant to create a sense of peace.

In video, minimalism takes on a different meaning.

Whether it’s for film, TV, corporate videos or advertisements, it is ever-present. A minimalist body of visual work means just what you’d think: fewer things.

In fact, it’s a minimal use of things that make minimalist videos so great. As the epitome of the phrase “less is more”, minimalist videos place emphasis on the things we can see: a plant, a piece of furniture, a marker, etc.

Often, we see minimalist themes in tech commercials and phone company ads like this:

It’s no secret that this formula works. It gives the viewer room to understand their surroundings instead of inundating them with confusing or unnecessary imagery. It helps a viewer focus on the object(s) of interest to them (aka your product).

Minimalism is useful for companies looking to advertise a newer product. Products are usually centered or slightly off-center with a minimal amount of talent speaking to the camera. Colours are simple and usually in the foreground in front of a white backdrop to highlight the product.

Here at Key West Video, we work with our clients looking to showcase clean, chic aesthetics with a minimalistic approach. For more information about the services we provide, visit our website at www.keywestvideo.com.