If you’ve ever had the unfortunate experience of losing a loved one, a public service announcement might be a good idea.
Looking for a missing loved one is never easy. It’s probably the most heart-wrenching and stressful experience someone can go through. Amber Alerts go off. Signs are put up. Search terms are sent out. It’s a grueling, emotional process.
Public Service Announcements (PSAs) are meant to announce and bring awareness to particular issues. Typically, they involve a call-to-action of some sort and explain why a particular issue is in dire need of our attention.
And in our internet culture, the spreading of PSAs makes getting the message and word out that much easier. With social media platforms like Facebook, Twitter, and Instagram, we’re now in a position to share the things we care about and information we think is most important. However, when it comes to critical, time-sensitive issues, we don’t always have to create PSA videos, much less spread them. And when it comes to missing persons specifically, more often than not, the person doesn’t get the attention they deserve.
Hopefully, you’ve never been in a position where your loved one has been gone long enough for you to make a video about them. But for those who have been in this position and are still fighting the good fight, making a PSA video might be beneficial in your search.
A PSA video can help frame the story of that missing person. Unlike mainstream news that may show a snippet of the story, a PSA video will allow friends and family members to make an emotional appeal to viewers. You get to control the narrative on the person by showing who he or she really is, what they look like, who they are, and how it has affected your family and community. Most of all, you can emphasize why it’s imperative that we, the public, work together to find someone.
Should you ever find yourself in need of a PSA by a video production company, Key West Video is here to help. For more information on the services we provide, visit our website today.
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