Innovative Advertising: Interactive Billboards
Have you ever been walking on the street or driving in your car and suddenly seen an airplane fly overhead and wonder where it was headed. Well with British Airway’s new interactive billboards you can stop guessing.
British Airway’s recently unveiled their new billboards which interact with airplanes flying above the billboards and actually tell viewers where that plane is headed. The billboards utilize a video clip of a young child pointing up to the plane, while text above states the final destination of that specific plane.
The interactive billboards use custom technology in order to decipher exactly what plane is overhead and where it is going. This clever advertising technique aids all of the daydreamers out there who look up into the sky and imagine themselves on-board the plane themselves headed to an exotic destination.
Abigail Comber, British Airways’ head of marketing, told marketing and media magazine The Drum,
“We hope it will create a real ‘wow’ and people will be reminded how amazing flying is and how accessible the world can be.”
This type of advertising is the future of the industry. No longer are we interested in seeing just another pretty face representing a jean company, or a silly concept to sell us candy. More and more consumers are expecting to be targeted through these innovative and often interactive means.
It seems as though every day there is a new concept popping up in order to get consumers to engage with their brand. The time of one way communication is over and the future is here, and it looks like interactive marketing. Whether it is through social media platforms such as Facebook and Twitter, or viral videos on YouTube, or interactive storefronts and interactive billboards, it is clear that in order to gain the attention that companies crave, advertisers need to be more unique then ever. Most importantly, they need to find a way to get consumers to interact.
Tell us about an innovative advertising technique that you saw and really caught your attention! Where do you think the future of advertising is headed?
