Happy Thanksgiving! As the Key West Video family enjoys a day off, we’re giving thanks to Corporate Video. Here are some of the reasons that could make you thankful to have video as part of your business life. Now pass the turkey, please.
Pump up the Volume
- Companies using video enjoy 41% more web traffic from search than non-users
- 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video
- 50% of global Youtube views are watched on mobile
- 92% of mobile video consumers share videos with friends
Branding
- engage customers with an emotional connection
- express your brand’s personality and increase awareness
- tell your story through values and beliefs
- show your product or service in action for a more complete picture
- Three most effective types of video content: Customer testimonials (51%), Tutorial videos (50%), Demonstration videos (49%)
Sales
- video leads to conversions
- 90% of users say that product videos are helpful in the decision process
- 64% of users are more likely to buy a product online after watching a video
- customer testimonials increase credibility and trust
ROI
- video boosts SEO and helps customers find you
- video is a good investment and doesn’t need to cost a lot
- a CTA in your video will let the customer know what to do next
- small businesses can afford video and they will benefit from it
Give Thanks Today
We know video works. Over nearly thirty years of producing corporate videos, we’ve seen the proof. Just click on any of the links above for an avalanche of reasons to invest in corporate video. Call us today for a free quote and make video part of your marketing strategy.
