How can Freelance Writers use Corporate video?
As a freelance writer at Words by Melissa, I started my business so I could write for a living—not so I could worry about things like online marketing and SEO and multimedia. But in today’s tech-savvy market, it’s impossible to make a big impact or maintain a competitive edge without investing at least some time, energy, and (hopefully not too much) money into building a strong web presence.
One of my goals for this latter half of 2013 is to start dabbling in video marketing. With 89 million people around the United States watching close to 1.2 billion online videos, the reach and power of video simply can’t be denied. At first, I wasn’t sure how this strategy could benefit a freelance writer. But after doing a little research, I’ve found that there are plenty of reasons to add this to my marketing plan.
Reason #1: Video is an attention-getter.
There are countless freelance writer’s websites on the web, many of them with spectacular portfolios and well-crafted promotional copy. But those that feature a video on their home page have an immediate advantage over other sites. Potential customers are immediately drawn to moving images. A prominent, high-quality video could be just the lure you need to reel ‘em in.
Reason #2: It shows off your personality.
There’s only so much you can get across in writing. By combining the trifecta of well-written content, eye-catching graphics, and a well-produced video, you’ll have a much better chance of connecting with your target clients and establishing yourself as an interesting, unique, and approachable freelance writer.
Reason #3: Video is a great way to explain what you do.
Sure, you can write all about the services you offer—web copywriting, case studies, press releases, etc.—but it’s much more effective to explain them verbally. Again, this gives you another opportunity to connect personally with clients and establish a sense of trust and camaraderie.
Reason #4: Case studies are boring to read.
Let’s face it: reading a case study probably doesn’t rank too high on your list of exciting things to do. But when explained in a video, complete with inflection and expression, a client’s success story suddenly sounds much more compelling.
Remember, not all corporate videos are created equal. In fact, an amateur video can actually do more harm than good. To bolster your reputation as a professional, trustworthy copywriter, I highly recommend working with an experienced corporate video specialist like Keywest Video.
Melissa Rudy is a freelance writer with Words by Melissa. Based in Cincinnati, Ohio, Melissa specializes in web copy, blog articles, case studies, press releases, and other freelance writing.
