We all know that family-oriented corporate videos are great.
They’re like a one-size-fits-all video. In a family-oriented corporate video, companies are able to market to multiple demographics all at once.
Larger holding companies like Wal Mart or McDonald’s have strong understandings of their brand. They understand the quality of their product and who it appeals to.
They, in turn, know how to market themselves.
Making content easily consumable means making it wide enough to appeal to families. Regardless of what your brand sells, the best of marketers are able to market your brand as something that can help the nuclear family.
If we take a brief look at the history of television marketing, we notice that commercial marketing reflected the times. The post-war 50s age meant a lot of women were stay-at-home moms (otherwise known as housewives). Marketing meant catering to those demographics and making content appealing to those types of people. The 60s marked the beginning of the consumerist age (which we haven’t really recovered from) when women were starting to join the workforce. This means adjusting marketing tools to better accommodate both the working male and female.
Now, in the 21st century, it’s become the norm for both parents of a nuclear household to work. This means that commercials market their products in a way that provide relief to our hardest working members of society.
Our family-oriented corporate videos have now become more themed. We place more emphasis on happiness, connection, quality time, and abundance. Marketers know this, and despite the brand, aim to tap into those desires and appease that market.
It’s why major corporate companies like Coca-Cola and McDonald’s are able to sell the same narrative year after year.
For brands whose products might be a little bit more niched, some questions that might be worth asking is whether or not your product or service has any cultural value. Family corporate videos rely heavily on core family values, traditions, and beliefs. A strong corporate video not only means that a product can help the overall morale of the family, but that it can also bolster faith in core family beliefs.
It also means taking a look at the nature of your content. Is it more adult-themed? Is it geared towards young adults or teenagers? What about toddlers and pre-teens? Is it something that can be used now and later on in life? And how will it benefit the individual?
These are all questions worth asking when deciding on a marketing strategy. At Key West Video, it’s our duty to make corporate as inclusive as possible for any given demographic, including family. To see more of the work we’ve done in the past, visit our website today.
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