Today is a great day to appreciate our planet. In 1970, there was a push to recognize and combat pollution, leading to the establishment of Earth Day and the Environmental Protection Agency. This year, the theme of Earth Day is Protect our Species. Scientists estimate that we’re losing species at an alarming rate, with multiple extinctions daily. Now more than ever, it’s important to do what we can to care for the Earth. In that spirit, today’s blog features some of the environmental videos we’ve produced.
Making a Positive Impact
TREE CANADA
We’ve worked with client Tree Canada on two environmental video projects. The first was an explainer describing the work done by the charity and its dedication to the role of trees in our environment. The second video was made following the devastating 2016 fires in Fort McMurrary.
Operation ReLeaf set a goal of planting more than eighty thousand trees as part of the Fort McMurrary recovery effort. This video was shot on location and showed the ReLeaf initiative in action. Strong visuals and dramatic music helped tell the story of how Tree Canada worked with the community to replenish an environmentally plundered landscape. Our approach was based on creating an emotional connection with the audience. This environmental video starts with a reminder of the devastation, then offers a message of hope through collaborative efforts.
BLACK AND VEATCH
The future of Toronto’s stormwater management program is the focus of an environmental video we produced for client Black & Veatch. The finished piece describes a massive undertaking to upgrade and improve the water quality in the Lower Don River, Taylor-Massey Creek, and Toronto’s Inner Harbour. This educational video can be viewed on the city’s website.
NEAT JUG
Neat Jug came to us when they needed a crowdfuding video. Their product is a water purification system using UVC light to destroy the DNA of harmful bacteria and viruses. This system can be used in emergency situations such as natural disasters or whenever potable water is unavailable. The self-contained unit can convert contaminated water quickly and easily. Neat Jug’s message definitely qualifies this product as an environmental video.
REGIONAL POWER
In 2016, we shot a hydroelectric project video for Regional Power Inc. in White River, Ontario. The Gitchi Animki Bezhig and Gitchi Animki Niihz were part of a negotiated deal between Regional Power and the Pic-Mobert First Nation. Minimizing environmental impact was an important part of the overall strategy, as discussed in this environmental video.
Beyond Environmental Videos
Many Earth Day events are happening over the next week. Community clean-ups, marches, rallies and more are planned in the Toronto area. The Downsview Park Earth Day Event is just down the street from our office and will be celebrating its 15th year–maybe we’ll see you there? However you choose to observe Earth Day, we hope it leaves you feeling connected to the planet and positive about the future.
