When you choose a person to represent your business on-camera, it’s a big decision. Your corporate video talent will be the face of your brand and you want viewers to link them with your product. When should you use a professional, and when can you go amateur?
Going Pro with Corporate Video Talent
Actors are trained professionals. They’re comfortable on-camera and they know their way around a set. They can take direction and they have range. These assets make pros a good choice when it comes to representing your product. With a professional actor, you also have the luxury of choosing a person who visually represents your brand. Whether you need an athletic young woman with short blonde hair or an older businessman with a German accent, you’re likely to find the person who best personifies your company.
Why would you shy away from using a professional as your corporate video talent? They can be expensive. In comparison to amateur talent, which may be free or relatively cheap, pros can be costly. If you’re looking for someone to do a demo of a product, you may also need to train the actor. Opting to use an employee who already knows your product could save you time.
Amateur Hour
As already mentioned, there are reasons to use an amateur in your corporate video. They’re inexpensive and knowledgeable about your product if they already work for the company. They may also be able to help out on the shoot if they’re familiar with the space being used. An amateur with a connection to your business knows the subject matter, and that can save time.
Amateurs also have their drawbacks. It’s hard to project energy on-camera and many amateurs come off as flat or uninterested. Many non-pros are also camera-shy and have a hard time performing. These issues can increase shoot time and lead to frustration.
So Bad, It’s Good
Sometimes, you get more than you bargained for in a pitch person. Tim Williams is one such example. You probably know Williams as the Trivago Guy. When he was first contracted to be the face of the German-based travel booking site, he created an uproar. People either loved him or hated him, alternately calling him sexy and creepy. One thing is undeniable—Williams drew attention. He created such a sensation, he’s been their spokesperson since 2013.
Owners as Spokespeople
Some companies find that using a president, CEO or owner to represent the brand gives a product relatability and believability. In short, the buck stops here.
Russell Oliver is the loud, brash Cash Man who demands your gold. He’s unique and so intimately associated with his business, he’s having trouble opening more stores. Christine Magee is another example of a spokesperson with a stake in her pitch. As the co-founder and president of Sleep Country Canada, Magee’s a relatable figure who’s passionate about her company.
Choosing the Right Fit
Key West Video can help you decide whether to use an internal company representative or a professional actor. Call us today to discuss your project and we’ll give you a free quote.
