Don’t be fooled – colour grading is of the utmost importance when it comes to creating stunning quality in corporate photography and video production.
Colour grading is literally just that – grading colour. Sometimes used interchangeably with the term, “colour correcting”, it is a tool often used to magnify, amplify and augment either still images or video content to brighten the visual. In a film, it’s meant to alter or enhance a motion picture or image either electronically, digitally, or photo-chemically.
Typically, grading is done by colour types: primary and secondary.
With primary colours, the colour density for red, blue and green colour channels are covered across the entire frame. With secondary colours, they are used to isolate a specific hue (or hues), the saturation, and the brightness of the image.
When it comes to non-linear editing, often times video content can be corrected for colour within the software. Video editing software such as Adobe After Effects has built-in colouring adjustments that make it easy for any colourist (video editor) to colour grade. The levels and curves effects help to create a cinematic look and can either be adjusted to add or take away from a digital feel. Oftentimes, grading colour is used to create a more old-school, grainy film-like look to the tone and overall aesthetic of a film.
In corporate video, however, grading colour is used to really bring out high contrast in the video. What we often find is that indoor corporate offices exude a lot of secondary and tertiary colours and shadows. Apart from whites and blacks, there a lot of cool (or slate) greys, and tend to lack vibrant, primary colours. Colour grading is an amazing way to adjust video content, brighten up your subjects, and really give a project life.
Check out this cool tutorial!
Here at Key West Video, we work directly with our clients to create the best, most stunning quality in corporate video production. For more information on the services we provide, visit our website today!
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