White backdrops can help you achieve a clean, crisp, professional look for your next corporate video. We had previously blogged about shooting a corporate video using a green screen (check out 5 tips for shooting on green screen); however, we often use white backdrops for many of our in-studio shoots. First of all, why are […]
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The Breakthrough of Funny Fashion Films If you ever speak to a writer, director, producer or simply a creator of moving pictures they will tell you that the visuals may initially be what draw audiences in, but a captivating story is what keeps them watching. When I started thinking about fashion films and their history
Fashion Films: Shallow as the Industry Itself? Read More »
NABS (The National Advertising Benevolent Society) is celebrating their 30th birthday this year! For the last 30 years, NABS quietly went about the confidential business of providing professional counselling and financial support to members of the communications, advertising and marketing community in Canada, struggling with varying degree of crises in their lives. It was becoming
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Stock Footage: Is the Cost Worth the Reward? The concept of stock footage has only been around for approximately 35 years, with the emergence of the World Wide Web greatly aiding the sale and distribution of it. Stock footage is footage that has been shot and archived for use at a later date. There are
Stock Footage in Corporate Videos Read More »
Viral Video: Poo-Pourri ‘Girls Don’t Poop’ Ad Poo-Pourri‘s creative and witty ad touches upon a subject that many of us are afraid to even discuss with our friends, let alone share all over the internet. However, their creative team came up with a commercial so adventurous and daring that it has taken the world-wide web
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Audio Quality Tips for Corporate Videos The audience will rarely notice good audio, but what they will notice is poor audio quality. And what happens when there is bad audio in a corporate video? The audience will not be able to hear your message and your video will have been for nothing. When on a
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Woman quits her job through an interpretive dance to a Kanye West song And when you thought you’ve seen it all… A 25-year-old writer Marina Shifrin, announced her resignation last Saturday by posting a video of her having a solo dance party on YouTube set to Kanye West’s song “Gone”. Apparently there is no need
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Tips on Starting a Vlog It was all about the blogging, and now it’s all about the vlogging (video blogging). Vlogging has been around for a few years now, but the increasing popularity of online videos has caused it to become more mainstream than ever before. Why vlog and not blog? Vlogs are great option
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Online corporate video – why your business needs it. Watching online video has become a mainstream activity. It’s become the marketing tool for many businesses. If your business does not have an online corporate video yet, you are already losing business due to your lack of presence on the web, which is one of the
Online Corporate Video Statistics Read More »
Online Ad “Lazy Phone” – Touchless Control The new online ad campaign by Motorola “Lazy Phone” – Touchless Control has received a staggering 15 million views over YouTube. Which is almost 15 times more views than what the latest HTC ad received. Actor and stand up comedian T. J. Miller stars in several of the
Online Ad by Motorola: Lazy Phone Read More »
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