Lowe’s, the second largest home improvement retailer in the world, uses Vine videos to offer tips to its consumers. Lowe’s “Fix in Six” campaign uses social media network #Vine to offer consumers new ways to improve their lives and homes in as little as six seconds. Now, we know we’re a bit late on this […]
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Need a video production crew at your next conference in Florida? Or do you want to get a testimonial from a client in Australia? The Keywest team will travel abroad for our clients, and we can for you too! When it comes to video production there are a large variety of elements which come together
Travel Abroad: Montreal to Shanghai Read More »
Real estate videos can be extremely beneficial to those within the industry. Whether you’re looking to showcase a brokerage, an agent, or simply a listing. Here’s a quick overview of how videos can help those within the industry: Being an agent means that many consumers are forced to trust you with a large chunk of
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There are millions of online videos beaming through our computer screens on a daily basis. When it comes to political viral videos they are few and far between the mash-ups, marketing pranks, and cats ridding around on a roomba. However there are a few which have struck a cord with viewers, and garnered enough attention
Political Viral Videos: Fluff or Fury? Read More »
Google is the go-to for many of our questions in life. Instead of asking somebody, we generally just type it into Google and have our questions answered in an instant. What if Google weren’t some all-knowing Interweb algorithm, but rather a harried office worker in a soul-sucking office with file cabinets full of information that
What if Google were a person? Read More »
Thinking of creating instructional videos for your product or service? It may not be as straightforward and simple as you image. Here are some key things to consider before you accept the challenge of creating an instructional video. Over the years we at Keywest have helped numerous organizations produce instructional videos to help aid their
Instructional Videos: Challenge Accepted Read More »
The Social Media Guard, Coca-Cola’s new faux product, is designed to help us detach from our smartphones and enjoy those around us. The soft drink giant’s latest commercial advertises the fake Social Media Guard, which is pretty much a giant Coca-Cola red dog collar. The Guard allows you to engage with your surroundings and disengage
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Facebook’s page promotion is apparently a waste of money. Derek Muller, the YouTube sensation behind the channel Veritasium, explains exactly why advertising your page is not only useless, but also transforms your page into a target for click fraud. First of all, there are two ways to increase your likes on Facebook – the legitimate
Facebook Click Fraud? Read More »
Keywest recently created a company profile video for The Business Exchange. The Business Exchange specializes in lead generation in the franchise and business opportunity industry in print, online, and in person. Founded by Pamela Labelle, the first issue of The Business Exchange came out in Toronto on November 1998. Frustrated with her search due to
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Last week, the Canadian Institute of Diversity and Inclusion (CIDI), a Toronto-based equality rights organization, has launched a controversial LGBT PSA just in time for the Olympics, claiming the games have “always been a little gay.” The PSA features two men in black spandex suiting up for a doubles luge run, then rocking back and
PSA: The CIDI Luge Video Controversy Read More »
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