It’s stating the obvious to say we live in a digital world. When the news is full of daily reports on the fluctuations of cryptocurrency and a viral video from 2007 is sold for $900,000 as an NFT you start to understand that digital is king. Another indication that global business runs on digital is […]
Is Malware a Business Threat? Read More »
We were doing some inventory at the office and came across a video of the last in-person business expo we attended. It got us thinking about how anxious we are to return to tradeshows and the like once the pandemic is over. Participating in this kind of event presents tons of opportunities whether you go
B2B Expos are Good for Business Read More »
The way we consume television shows has changed a lot in the last five years. When cable was king, over 105 million US tv households were paid tv subscribers. Now, many have cut the cord with only 83 million subscribers last fall. Do you have a cable subscription? Even if you don’t, you may still
UpFront Season for Network Television Read More »
Many of us have been working from home (wfh) since March 2020. Others have been in an out of the office, based on government-issued shutdowns and stay-at-home orders. As we’ve all become accustomed to working out of a home office, bosses and employees alike have realized it’s much more doable than we ever thought possible.
Working from Home and Video Read More »
Is the video part of your marketing plan working? How do you know? You may be checking analytics, which is great, but you could be doing more. If you want a deeper dive on how your audience is engaging with your content, A/B testing provides useful information. Just by making small changes, you may be
A/B Testing for Video Read More »
On January 25, 2020, the first COVID case in Canada was reported. Since then, Canadians have lived with rising and falling virus numbers in three waves and a litany of ever-changing restrictions. We quickly became accustomed to hearing the term “front-line worker”. These are the people who have continued to go to work regardless of
Thanking Front-line Workers Read More »
Yesterday may have been Mother’s Day, but today is Mother Ocean Day. What the heck is that? Good question. It’s only been around for eight years, so don’t be surprised if you haven’t heard of the day before. The idea to celebrate the beauty and wonder of the ocean on May 10 came from the
Mother Ocean Day & the Impact of Video Read More »
Mother’s Day is on Sunday. You’re probably not going to see her, even if she’s in the same city—thanks for nothing, COVID! The good news is that buying a gift online has never been easier. So even if you’re cutting it close (ahem), you can still find something for Mom by Sunday. We have some
Last-Minute Gifts for Mom Read More »
First, it was toilet paper. Then, computer chips. Now there’s a chlorine shortage? It’s true. An imbalance between supply and demand for chlorine has resulted in people worrying about whether they’ll be able to enjoy their pools and hot tubs this summer. Yes, you may want to look into shoring up your supply, but there
Chlorine Shortage is the Latest Pandemic Woe Read More »
Are robots a workplace friend or foe? Given their ability to work non-stop and their inability to ask for a raise or quit, we can see why many people have concerns about job safety when it comes to robot workers. But evidence shows that incorporating robots into a workplace is actually good for the workforce.
Robots in the Workplace Read More »
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