Raise your hand if you’ve been watching a lot of tv at home since March. That’s what we thought. The pandemic has narrowed our entertainment options and we’re glued to our devices, bingeing more than ever. So what are you watching? The on-demand format provided by streaming services is well-suited to our current situation. From […]
Streaming TV is the Canadian Way Read More »
There is no doubt that 2020 has had an impact on our collective mental health. Isolation, job loss, and a fear of contracting COVID-19 is just the tip of the iceberg. People have faced both a change in resources and a lack of options. The result is a glut of clients with pre-existing issues and
Mental Health and Online Treatment Read More »
Is your regular workout routine one of the things that’s fallen victim to COVID-19? We’re all spending more time at home and many of us aren’t comfortable going to the gym, even when it’s open. Also, the refrigerator is just a few steps away and the work from home wardrobe of sweatpants leaves room for
Fitness Videos During Covid Read More »
Good customer service is an integral part of a successful business. People who receive good service from a business are more likely to be repeat customers and they’re also inclined to tell others about their positive experience. Conversely, people who receive poor service are less inclined to use your company and may even post a
Video Valets for Better Customer Service Read More »
Ah, December, holiday season. The time when holiday lights turn cities into kaleidoscopes, wreaths appear on front doors, and everyone seems to get in the spirit of the season. Due to the global pandemic, this year has been difficult for all of us. But with the end of 2020 in sight, there are reasons to
Holiday Videos This December Read More »
You made a video for your business that raises awareness, promoting products and services . Now you’re reaping the benefits of a tool that lets you connect with your target market. The video may have a place of prominence on your homepage and maybe you’re also using it at conferences or perhaps emailing it to
How well do you know your ideal customer? Does a person come to mind when we ask that question? If so, that person represents your buyer persona. Also called a customer persona, audience persona, and marketing persona, this research-based profile depicts a target customer. In today’s blog, we’ll talk about how to create a buyer
Buyer Personas Are Ideal Read More »
It’s said you should keep your friends close and your enemies closer. While the competition may not exactly be your enemy, there are still advantages to knowing them. When you know who you’re competing with in business, understanding what they’re offering, it’s possible to make your services stand out by comparison. There’s another saying: To
The Benefits of Competition in Business Read More »
Did you know that real estate listings with videos get over 400% more inquiries than those without videos? It makes you wonder why any agent or agency would ever go without one! When it comes to real estate video marketing, a picture may be worth a thousand words, but video is worth even more in
Real Estate Videos During Covid 19 Read More »
As a business owner, what do you know about TikTok? Maybe you know it as the app causing some countries to have privacy concerns. Or perhaps it’s the answer your kids give you every time you ask why they’re making a video? Since 2018, the Chinese app has become a global phenomenon with 800 million
Is TikTok Good for Business? Read More »
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