How do you make an animated character more relatable? You make him part of the community! We worked with client Fuel Media to create online videos for Cambrian Insurance. The goal was to introduce their new spokesperson, Jim. Jim’s job is telling Northern Ontarians about home, auto, and life insurance. He’s also used to promote …
Today is international virtual assistants day. We’re unsure if that means virtual assistants are being celebrated or we’re celebrating all the help virtual assistants provide? Either way, it gives us an excuse to look at an explainer we did for our client’s Mosino app. We promoted their all-in-one hospitality platform with the story of Karen. Storytelling …
If you’re a serious golfer, you probably have next Monday marked on your calendar. That’s the beginning of active season when those who are so inclined start keeping score to establish their Golf Canada Handicap Factor. But even for those of us who are more recreational golf players, warmer weather has us thinking about hitting …
On Valentine’s Day, 2017, a city landmark went up in smoke. The Badminton & Racket Club of Toronto (B&R) saw a 90-year history jeopardized in a 6-alarm fire. The east side of the clubhouse was destroyed in a blaze that injured two firefighters, displaced nearby residents, caused $10M in damage, and disrupted local businesses. The …
There are 30.6 million mobile phone users in Canada. With 37.1 million people in the country, that means about 82% of our population has a cell phone. It also means that it’s not unusual for us to get a request to make a video that either includes or is based on cell phone use. Today’s …
Copper Marketing is a client we’ve collaborated with many times, acting as their video partner. In this case study on small business funding, we’ll take a look at a group of videos that form a series. Copper Marketing worked with Toronto Finance International (tfi), a public-private partnership between Canada’s largest financial services institutions and the …
Did you know that one in two people currently living with diabetes is unaware they have the disease? November is Diabetes Awareness month and today is World Diabetes Day. Key West Video has done several diabetes-related videos, and today we’re taking a closer look at work we’ve done for Ascensia Diabetes Care. Repeat Client We …
Working with the City of Vaughan to promote part-time seasonal jobs in recreation wasn’t child’s play, but it sure was fun! The client wanted us to create a two-minute live action video, as well as a shorter version, to attract new workers. This recruitment video had to be full of energy and promote the reasons …
Today is Concussion Awareness Day, which means it’s a great day to talk about our client Complete Concussion Mangement. Since 2016, Key West Video has produced four animated videos covering this network of healthcare practitioners. The group has a mandate to help patients safely return to normal activities, and it was our job to illustrate the …
Last week we published a blog about event videos. This week we continue our look at event videos with a second case study. Our client was the CHEST Foundation, a nonprofit organization that champions lung health through education and free testing. We shot their annual general meeting in the fall of 2017. Setting the Scene The video …
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