The Key West Video team worked with Branch Yoga & Wellness to create this dynamic and informative company profile video that showcased their business and services.

Branch Yoga & Wellness were the lucky winners of our company profile video contest at last year’s Small Business Forum that took place on October 23, 2014, at the Metro Toronto Convention Centre.

The video begins with b-roll showcasing Branch Yoga’s services before a quick snippet/intro from co-owners Marlene Sammy and Karey Emmett. This helps to quickly establish what Branch Yoga offers their clients and helps to build a personal connection right from the beginning. The co-owners then go on to discuss the various services they offer, complementing the narration with b-roll footage of their clients and services in action.

Next, the video transitions to Branch Yoga’s instructors and teachers, illustrating the variety of services being offered, the various levels, and the teaching types available. Once again, the narration and testimonials are juxtaposed with related b-roll of the classes and (pretty cool) equipment being used, such as aerial yoga.

The video includes testimonials from Branch Yoga’s very own clients. This is proven to be an incredibly useful technique to incorporate into company profile videos. If you are able to let your clients speak for your business, choose this option. Other clients are more likely to listen to the opinions of your current clients rather than you as a business owner – think of how online reviews work. These client testimonials help to discuss not only the products and services you offer but also your business’ atmosphere. And for this particular business, it is important to showcase the environment within Branch Yoga & Wellness.

Throughout the video, Key West Video incorporated a great deal of varying b-roll to illustrate the various classes and made use of dynamic editing techniques to improve the aesthetics of the company profile.

Finally, the video ends with the all-important call to action – attend a Branch yoga class, visit the website, or find them on Facebook.

Looking for a company profile video to showcase your business? Contact Key West today!