Google Maps scooped up Saroo Brierley’s heartwarming tale for their latest advertising campaign. Saroo Brierley, born Saroo Munshi Khan, was separated from his older brother after falling asleep on a passenger train in Burhanpur, India. Saroo was eventually adopted by the Brierley family and moved to Tasmania, yet his photographic memory haunted him; he yearned […]
Google Maps – Emotional Advertising Read More »
Case Study: Way2Fit Personal Training Challenge: Keywest Video was contacted by personal trainer Renaldo Gairy to create a promotional video for himself as well as his website www.way2fittraining.com. The goal of the video was to provide Renaldo with a dynamic and interesting video that showcases his talents at personal training, thus promoting his company Way2Fit
Personal Training: Way2Fit Read More »
Case Study: Iqbal Halal Foods Challenge: Keywest Video was contacted by the El Saihaan Corporation to produce a company profile video in order to highlight their supermarket Iqbal Halal Foods. The goal of the video was to showcase not only the fact that the grocery store was catered to individuals in search of Halal products,
White backdrops can help you achieve a clean, crisp, professional look for your next corporate video. We had previously blogged about shooting a corporate video using a green screen (check out 5 tips for shooting on green screen); however, we often use white backdrops for many of our in-studio shoots. First of all, why are
White Backdrops for Clean Corporate Video Read More »
The Breakthrough of Funny Fashion Films If you ever speak to a writer, director, producer or simply a creator of moving pictures they will tell you that the visuals may initially be what draw audiences in, but a captivating story is what keeps them watching. When I started thinking about fashion films and their history
Fashion Films: Shallow as the Industry Itself? Read More »
NABS (The National Advertising Benevolent Society) is celebrating their 30th birthday this year! For the last 30 years, NABS quietly went about the confidential business of providing professional counselling and financial support to members of the communications, advertising and marketing community in Canada, struggling with varying degree of crises in their lives. It was becoming
NABS Celebrates Their 30th Birthday! Read More »
Stock Footage: Is the Cost Worth the Reward? The concept of stock footage has only been around for approximately 35 years, with the emergence of the World Wide Web greatly aiding the sale and distribution of it. Stock footage is footage that has been shot and archived for use at a later date. There are
Stock Footage in Corporate Videos Read More »
Viral Video: Poo-Pourri ‘Girls Don’t Poop’ Ad Poo-Pourri‘s creative and witty ad touches upon a subject that many of us are afraid to even discuss with our friends, let alone share all over the internet. However, their creative team came up with a commercial so adventurous and daring that it has taken the world-wide web
Poo-Pourri 'Girls Don't Poop' Read More »
Audio Quality Tips for Corporate Videos The audience will rarely notice good audio, but what they will notice is poor audio quality. And what happens when there is bad audio in a corporate video? The audience will not be able to hear your message and your video will have been for nothing. When on a
Audio Quality Tips for Corporate Videos Read More »
Woman quits her job through an interpretive dance to a Kanye West song And when you thought you’ve seen it all… A 25-year-old writer Marina Shifrin, announced her resignation last Saturday by posting a video of her having a solo dance party on YouTube set to Kanye West’s song “Gone”. Apparently there is no need
Woman quits her job via YouTube video Read More »
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