Are Viral Videos that Utilize Intertextuality a Good Idea or a Cheap Cop-out? The greatest hope that any video producer can have is for their video to go viral. That magical word which suddenly makes it seem like your work has paid off and your content is special in some way. It must have been […]
Intertextuality: Funny or Failure? Read More »
The Changing Landscape of Corporate Video in the Interactive Video Age With every day that passes it seems like there is a new technological or social innovation coming out of the woodwork. Due to modern advancements in technology, the rapid growth of inventions is exponential. Therefore, the cool or exciting new ‘thing’ is in constant
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NBA knows exactly how to get into the Christmas spirit with this rendition of Jingle Bells. With over 6 million views in under a week, the NBA’s latest promotional video has taken the internet by storm. This cute and entertaining “Jingle Hoops” video, intended to promote this year’s line of special edition jerseys and the
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Different Corporate Video for Different Corporate Needs Don’t think your business could benefit from a corporate video? Think again! There are so many different types of corporate videos out there that EVERY business could benefit. Company Profile — A company profile video is a great way to show the world who you are and what
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Give Back Films: Spreading the Love Through Random Acts of Kindness I recently stumbled upon a video that made me smile from ear to ear. It is the type of video that we don’t see that often. The video was created by Kyle Oreffice and Josh Jibson who together have produced a series of heartfelt
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Interactive marketing reaches a new level with the SNCF’s “Europe, It’s Just Next Door” campaign to promote the railway system. The innovative marketing tool developed by Paris advertising agency TBWA for the SNCF, France’s national state-owned railway, uses interactive doors as a means of promoting their railway system and enticing people to travel to other
Interactive Doors: SNCF’s Innovative Marketing Read More »
Tips for Creating a Demo Reel Demo reels are a great way to show off your best work. Whether you are an actor, videographer, or motion graphics animator, a demo reel can aid in providing you with examples of your work that make you stand out from the crowd and ultimately help you get the
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Why We Value Customer Service At Keywest we believe that customer service is the root of a successful company. That is why we are focused on providing our clients with exceptional service at every stage of production. We make sure our clients feel like they are being taken care of right from the initial interaction.
Terres des Hommes is Helping Put an End to Webcam Sex Tourism Terres des Hommes is a network of ten different national children’s organizations, which have banded together to help aid children around the globe and put an end to their exploitation. Without any discrimination based on race, age, gender, religion or political affiliations, they
Video production in Toronto can be a tricky task if you aren’t from the city, but there are resources available to help you. If you’re looking to shoot some (or all) of your video production in Toronto, it’s important to have a local crew. This is especially helpful if you’re on a tight budget or
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