A job listing for the World’s Toughest Job was posted online and in Boston newspapers for a “Director of Operations” position. The listing got 2.7 million impressions from paid advertising placements, but only 24 people inquired. These 24 were interviewed via webcam and their real-time reactions were captured on video. Boston advertising agency, Mullen, posted …
The Pixar Theory, although it has been around for some time, continues to generate interest amongst media theorists. I stumbled across a youtube video today which explains in detail what is known as The Pixar Theory. This theory was actually formulated by a gentleman named Jon Negroni. He deems that there is a universe created …
While we tell our clients that the attention span of viewers is scarce, they don’t always seem to understand the depth of the issue. Take a look at some of the statistics we have found to learn just how… oh wait I need to check an email. #Statistics show that video audiences, today more than …
Netflix was asked to a teenager’s junior prom via Twitter… and they said yes! The media company agreed to go as Muthana Sweis’ junior prom date after Sweis’ request received 1000 retweets. In January, Sweis tweeted to Netflix inviting them to accompany him to his junior prom in the event that his tweet received 1000 …
In this multicultural world we live in, languages have traversed borders. It is now more important than ever to ensure that your content is able to reach a wide audience. That is why subtitling and voice dubbing have become such an integral business. Having a video available in multiple language is a huge asset which …
Whether you are producing a training video, company profile, event highlight, or a product promo, the location that you choose is a large part of the production. Having a location consultation ahead of time will allow for ample informative planning in order to save on time, money, and make your video the best it can …
Video editors play a huge role in the production process. Editing is “where the magic happens” and editors are the magicians. It’s important to have a well-rounded and talented editor working on your productions in order to guarantee the best results. First of all, it’s pretty clear that your editor needs to be able to …
Scheduling is key to a successful production. It’s no secret that time is money, so the more organized you are the more you’ll save in time…and frustration. Here at Keywest, we’re no strangers to the scheduling process– we like to think we run a pretty tight ship over here. This is because we realize that …
Working with animals on set: some shoots require actors of the non-human variety and it’s important to know how to prepare differently for these types of productions. Animals seem to be the request of the week here at Keywest and we’ve found ourselves searching for ways to get a hold of a variety of creatures. …
Pepsi Max has a great new innovative marketing campaign that utilizes interactive bus shelters to not only entertain and shock patrons but also promote their brand. Marketing agency AMV BBDO created an interactive campaign for Pepsi that turns regular bus shelters into the thrill of a lifetime. Those waiting for a ride on London’s busy …
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