Author name: Keywest

Heineken Social Experiment

Heineken’s latest advertising campaign involves an interesting social experiment that uses a payphone and comedian Fred Armisen as a form of interactive marketing. #Heineken, the famous Dutch brewery, joined forces with Saturday Night Live’s Fred Armisen to create a #SocialExperiment that challenges people to interrupt their daily routines. Part of the brand’s global “Cities of …

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Ice Bucket Challenge

Have you heard of the Ice Bucket Challenge? It is the latest phenomenon that’s spreading ALS (Amyotrophic Lateral Sclerosis or “Lou Gehrig’s disease”) Awareness. The Ice Bucket Challenge began as a competitive pursuit among professional golfers to draw awareness to ALS. Now the phenomenon has swept North American social media and is translating into millions of …

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