Happy International Women’s Day (IWD)! Across the globe, people are celebrating the social, economic, cultural, and political achievements of women. It’s also a day to rally for women’s equality. There are so many ways to honour women today and every day. You can start by donning the colours tied to IWD: purple, green, and sometimes …
First of all, video in and of itself is a great branding tool and should definitely be part of your marketing strategy. But within a video, how can you reinforce your brand? Sure, you want to talk about what makes your business unique and what you stand for. However, this blog is not so much …
Video Branding—Reinforcing Your Story with Video Read More »
Did you watch the Golden Globes Sunday night? The hosts were coming to viewers from two venues on opposite sides of the US. The in-person attendees were small in number, masked, and tested. The award recipients appeared via video feed. It was definitely a different feel from years past. But drive-by birthdays, physically distanced baby …
At this point, small businesses have had almost a year to adjust to marketing during COVID-19. You’ve probably already figured out your strategy through trial and error since it’s pretty hard to plan ahead during a pandemic. There have been some noticeable trends: During 2020, email marketing, websites, and social media marketing were the accounts …
Happy National Geographic Day! Did you know that National Geographic magazine has been published monthly since 1888? Although magazines have made a bit of a comeback with the pandemic, this was not the prevailing trend before 2020. In fact, the number of magazine readers in Canada has been decreasing steadily since 2014. So how does …
Freelance work is hard and it can definitely get discouraging at times when the gigs aren’t flowing in. Every production is different and sometimes when there are roles that need to be filled, production companies will reach out to freelancers to fill in those gaps. There are a few qualities that will get production companies …
Zoom recordings have increased in popularity during these covid times. Lots of video production companies are filming testimonials and addresses to cameras over the platform. We typically recommend clients record with our team here at Key West Video, but if you want to tackle a zoom video by yourself, note a few details you should …
The video production industry is always changing with new marketing trends each year, and it can be hard to keep up. It’s important to remember that regardless of trends- intention, and good content will over win over the hearts of a good viewer. We’ve researched and picked out some of our favourite new trends for …
Meditation is a trending wellness practice that’s definitely increased in its number of participants over the years. Top athletes, to the most successful entrepreneurs, take part in this practice. Meditation is the practice of focusing one’s attention on a single point while regulating your breath and heartbeat. What is it about meditation that makes it …
Presentations are an artform. We give and listen to presentations pretty often (especially if you work in corporate), and it can be a nerve-wracking experience. Presentations are a skill we’re told to develop in grade school, but not all of us have gotten the hang of it yet. Whether it’s your first time doing a …
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