A Call to Action, or CTA, is a stop sign. Or more accurately, a go sign. It’s intended to make you act on the spot. If you recognize marketing verbs like sign up, donate, buy, order, share, follow and click here, then you’ve heard or seen a CTA. No CTA, No Sale Imagine you’ve spent your hard-earned […]
CANES Community Care is a Key West Video repeat client. For the Home at Last project, CANES came to us with a story and a request to produce an explainer video. CANES liked the animation we used on another project and asked for a similar look. Here’s how we made it work. The Story of
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Merry Christmas! Many of us are spending December 25 with family and friends. We hope that’s the case for you, too! At this time of year, we like to remember not just our immediate family, but also our work family. To that end, we’d like to take a moment to say thank you to our
Corporate logos are the face of a company. It’s your business identity, stripped down to an icon or image. So what makes something so simple, so great? What Makes Corporate Logos Work? Simplicity. When it comes to corporate logos, people need to make the connection between seeing and understanding quickly. Think of the I♥NY logo,
Headshots are just for actors, right? Wrong! All sorts of people use headshots. From real estate agents to models to business professionals, a great headshot can make a great impression. Why Get Professional Headshots? I guess you could use that picture taken on your last birthday. After all, it was flattering and in focus—what more
A Year of Giving Back We make a living by what we get, but we make a life by what we give.
Corporate video animation is an important tool used to tell stories and reach target markets. Read on for some compelling reasons to use the technique as part of your corporate video. Cost-efficient Animation is affordable. Compared to live action videos, animation can be a thrifty choice. Actors, locations, crew, wardrobe and food are just a
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Stratus360 has partnered with Key West Video for two corporate videos. As a company specializing in CRM strategy, Stratus360 works with a variety of clients. To communicate their effective approach, Key West Video used a client testimonial to showcase a successful implementation. Stratus360 Client – CF Toronto Eaton Centre Stratus360 worked with employees at Cadillac Fairview (CF)
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It’s Monday, but you long for it to be Friday. The week has barely started and you’re already wishing it away. Work fatigue isn’t just about staying up late watching YouTube videos. Job boredom can mean your brain isn’t challenged. Take heart—there are ways to combat that feeling and get reenergized. Mix Things Up Job
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You’re in the market for a new job. You spend time looking at job boards and resources like LinkedIn, but what makes a potential employer stand out? As an employer, what recruiting efforts are worth the effort? Invest in the adage show, don’t tell with a video job description. What is a Video Job Description (V.J.D.)? The
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