Christmas may come at the end of December, but for tech lovers, it’s January that holds all the magic. From January 9-12, Las Vegas hosted CES, the world’s largest consumer electronics show. With more than four thousand exhibitors this year, the convention showcased everything from the latest in drone technology to programmable toilets. Each blog entry […]
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Video formats are ever-evolving. That’s because our options for shooting and sharing video are ever-increasing. So why is square video a good option? Formats Let’s start by talking about aspect ratio. These numbers refer to the height and width of a video. Landscape video, which is 16:9, is likely the format you know best. It’s wider than
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Shhhhh. Do you hear that? It’s the sound of people viewing your video silently. You don’t need audio to make an impact. Read on to find out how and why you should invest in silent video. Social Media and Silent Video Where do you watch the most video? If you’re like the majority of people,
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Imagine you open the door to a salesperson. The first thing they say is their headline. In one sentence, you assess whether or not you’re interested in what’s being sold. Headlines are like a first impression. Make them count or your chance at connecting with your audience could be lost. What Works? A headline should
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As humans, we’re always striving to duplicate reality through technology. Take Artificial Intelligence for example, wherein science is trying to create ersatz humans. We long to go places and experience things that would otherwise be unattainable. That’s why the 360-degree video has made huge advances in a just a few years. What is 360-degree Video? When
When you choose a person to represent your business on-camera, it’s a big decision. Your corporate video talent will be the face of your brand and you want viewers to link them with your product. When should you use a professional, and when can you go amateur? Going Pro with Corporate Video Talent Actors are trained
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Video is a great way to communicate. The medium allows you to engage with a targeted audience about a specific brand or service in a clear way. That’s why using corporate video as a training tool is so valuable. Read on for examples of training videos that can save you time and money. E-learning Our
There are many types of corporate videos. One example of a corporate video is a fundraising video. Here are some ways nonprofits can use video to draw attention to and finance their causes. Tell a Story Tell a story and make an emotional connection with your audience. Use one specific example, or use several stories woven into a
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Video metrics is a marketing term used to measure the success of an online video. It’s a way to determine how impactful and effective your message is, and a guide to what’s working and what missed the mark. A good video host will give you this feedback, but you still need to know how to
Something viral is shared from person-to-person and spreads quickly. In the realm of disease, this is a bad thing. On the Internet, going viral is usually considered a good thing. How Can I Go Viral? Some people claim to know how to make a video go viral, but it’s not really something you can engineer. However,
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