Key West Video worked with the Regional Municipality of York last year to create a series of Quit Smoking PSAs. The region wanted to alert people to the resources available for those interested in giving up tobacco. Through the use of personal stories, we were able to connect with the target market. In less than […]
Case Study: Quit Stories PSAs Read More »
“Because it’s 2015.” -Prime Minister Justin Trudeau’s response when asked why gender balance in his cabinet was important. Values and demographics have shifted a lot in the last ten years. Today’s economy is global and features a diverse workforce. When it comes to corporate video, it’s important to reflect that trend. Before moving ahead with this
The Role of Diversity in Corporate Video Read More »
Archival Materials are used to preserve history. They act as collective memories enshrining events, people and places for future generations. Archival footage is frequently used in corporate video to draw a line from the past to the present and on into the future. Video Only? Although video is an excellent source of archival material, it’s
Archival Materials in Corporate Video Read More »
Many people don’t consider the audio aspect of corporate video. I mean, corporate video is just a talking head, right? Wrong. It can be whatever works best to communicate the goals of your business, and audio is an important element. Mic Drop Depending on the kind of scene being shot, the microphones used will vary.
The Sweet Sound of Audio Read More »
In January this year, Key West Video attended the 2018 Vaughan Business Expo, so we decided to do a Case Study. Held at the Terrace Banquet Hall, this B2B event was an opportunity for us to network with other area businesses and enforce our presence in the community. Here’s a video wrap-up of our day. This
Case Study: Vaughan Business Expo Read More »
Do you know when something is larger than life? That expression is suited to projection mapping, also known as video mapping or spatial-augmented reality. It’s like 3D without the annoying glasses. This technology can transform any surface into a moving, changing, entrancing scene. What is Projection Mapping? A projector project’s an image onto a flat and
Projection Mapping for the Wow Factor Read More »
Unmanned Air Vehicles (UAVs), better known as aerial drones, have become a familiar subject and sight over the past few years. They’re used for everything from deliveries to medical assistance to firefighting. UAVs are truly incredible and versatile, but we’ll be sticking to their use in corporate video for this blog. Which leaves us plenty
Drones for High-Flying Video Read More »
Online shopping is nothing new, but the format is evolving. Retailers want to make money, and consumers want to spend. Shoppable video is closing the gap between the two, making it easier than ever to buy what you see. What is Shoppable Video? Shoppable videos allow you to engage with the video you’re watching directly.
Shoppable Video—Buy Now! Read More »
The old showbiz saying goes never work with kids or animals. Working with animals in a corporate video can be a challenge. No, I’m not talking about difficult clients. I’m talking about the cats and dogs and hamsters you may end up featuring in a production. If your client wants to use an animal, or
The Call of the Wild: Using Animals in Video Read More »
It’s spring! Even though we’re still waiting on warmer temperatures here in Toronto, we’re looking forward to getting outside. Here are some of the things we keep in mind when it comes to outdoor videos. Natural Lighting One advantage of shooting video outside is being able to use nature’s lighting kit, the sun! Natural light
Take Your Shoot Outside Read More »
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