It’s National Bike to Work Day—did you take two wheels to the office this morning? Riding our bike more in the warmer weather got us thinking about how sports is closely tied to corporate video production. That’s not to say our job is like running a marathon, although some projects feel a bit that way […]
Corporate Video & Sports Metaphors Read More »
Today is Love a Tree Day! Of all the obscure days in May, this may be our favourite. Plus, it’s a great excuse to do a case study on a client we’ve worked with on a couple of occasions. In 2016, Key West Video created an animated piece to tell the public all about Tree
Case Study: Tree Canada Read More »
In our overcrowded, resource-hungry world, it’s essential to be respectful of the three R’s: Reduce, Reuse, and Recycle. With that in mind, this blog will take a fictional business and show you how one video gets repurposed to create tailored content for four major social media platforms, by repurposing video. Maybe we won’t save the
Repurposing Video for Multiple Platforms Read More »
Mother’s Day is Sunday, so don’t forget to call your mom. Now that we have that reminder out of the way, let’s talk about text in video. Used judiciously, text can add emphasis and bring clarity to a corporate video. Here are some tips and information to keep your video texting game on point. Types of Text Let’s
How to Use Text in Video Read More »
A company culture video is a lot like an online dating profile. Use it to make a good first impression, giving the viewer a sense of who you are and what you have to offer. Add some pretty pictures and watch the responses come rolling in. About Us Company Culture Videos sometimes fall under the heading About Us and
The Value of a Company Culture Video Read More »
Sponsored content is a subtle form of advertising. Designed to look and feel like any other piece of content found in the same area, they have an authentic and relatable message. The most successful sponsored videos are entertaining, useful and create a positive connection with the sponsor’s brand. Authentic and Relatable Let’s be honest—sponsored content
Sponsored Videos FTW Read More »
Happy National Star Wars Day! We’re big fans of the franchise around here— see evidence below. One thing Key West Video and Star Wars has in common is a love of green screen. Lucasfilm uses the technology to create other-worldly scenery, while we use it to create top-notch corporate videos. How Does Green Screen Work?
May the Fourth be With You Green Screen Read More »
You’ve probably heard the term Influencer in relation to social media marketing, but do you know what it means? In short, an influencer is someone with a social media presence who can promote your business or product in a believable way. Most importantly, they have a group of followers. Modern-Day Endorsement The preceding description may sound
Are Influencers Worth It? Read More »
It’s no secret that we love social video, and we know it can take your business to the next level. But don’t take our word for it! Let’s look at a whole bunch of research that validates the medium from Animoto’s 2017 report on The State of Video. One thousand customers and 500 marketers answered
Social Video Leads to Marketing Success Read More »
It’s tax season and you only have the weekend left to get everything in order before filing on Monday. Are you ready? In the spirit of late April, we examine the potential crossover between filing your taxes and corporate video production. Put off doing those taxes for a few more minutes and dive in. Promotional
Tax Season and Corporate Video Read More »
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