Working in sales can be a tough gig. It’s hard to get a customer’s attention without being perceived as pushy or intrusive. An eamil is easy to ignore. Leave a phone message and you’ll sound like everybody else. But a video voicemail takes the best part of an email and a phone call, creating a […]
Video Voicemail Leads to Conversions Read More »
When was the last time you watched a food video? With more than 250 million photos rocking the #food tag on Instagram, it’s a wildly popular online topic. Let’s take a look at why we’re so hungry for food porn. Visual Hunger Visual hunger is what happens when you watch a food video and it
Our Insatiable Appetite for Food Videos Read More »
Key West Video was recently asked to make a short promotional video for the Toronto Real Estate Board (TREB). The client requested a very fast turnaround, so we suggested using stock footage. In this post, we take a look at how we created a targetted video completely in-house. Step One: Scripting Starting with a script gave
Case Study: Toronto Real Estate Board Read More »
Tomorrow is World Environment Day, so today is a good day to talk about Corporate Sustainability Videos. Whether or not you accept global warming, there’s no denying it’s become part of the Zeitgeist. There are books that depict its aftermath, policies that address its wrath and practices that aim to prevent it. Every day, there’s another
Sustainability Videos—Good for the Earth and Good for Business Read More »
Corporate video can be broken down into a pretty simple formula: identify a problem and provide the solution. Of course, there’s more to it, but that’s the essential premise of creating a video that will attract and hold the attention of your audience and compel them to act. Have a look at some of our
Mistakes to Avoid in Corporate Video Read More »
Both B2B and B2C can use video to reach customers and increase sales. The difference between B2B and B2C can be illustrated with a common purchase: toilet paper. In the B2B interaction, a store is buying packs of toilet paper by the skid. The toilet paper manufacturer is selling this bulk purchase to the store.
Video is the Perfect Fit for B2C Marketing Read More »
A B2B interaction is most often a logical purchase involving a whole pyramid of approvals. Typically, we’re talking about a business transaction that includes an ongoing relationship as part of a longer sales cycle. Video can leverage these factors to increase B2B sales. Language With B2B marketing, using technical jargon isn’t an issue. You don’t need
Video is the Perfect Fit for B2B Marketing Read More »
As consumers, we have a lot of choice. Let’s say you want to buy a bike and the same model is on sale for $1000 at Store A and $1100 at Store B. If Store B gave a bike to an underpriviledged child for every model sold, would you be wiling to spend the extra
Videos with a Conscience Read More »
Prioritizing video over other types of marketing content can make your business stand out. Consumers today are more interested in watching a video than reading about your product. We’re not suggesting you replace written content with video; we’re only saying that consumers are prioritizing video so why not follow suit? Why Video Works for Everyone Video
Prioritize Video to Finish First Read More »
Video is a hot commodity in marketing and consumers want to consume video as well as produce it. By including your target market, you’re interacting with the people you want to reach and validating their feedback. This co-creation video approach is mutually beneficial; it gives you valuable information and makes the consumer feel connected to your
Co-creation Videos Read More »
Contact Key West Video today to schedule a consultation with our expert team. From concept to delivery, we'll work with you every step of the way to bring your vision to life. Let's create something great together.
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