The Canadian Federation of Human Societies reports that 82,000 cats and 35,000 dogs were taken in by shelters in 2015. Although there has been a downward trend in the numbers since then, there are still a lot of animals that need forever homes. That’s where video comes in. With its power to connect emotionally, video is […]
Videos Make the Case for Pet Adoption Read More »
Live streaming is a great way to generate business and connect with consumers. But we’ve already written a blog on that. Today we want to talk about passive live streaming—the kind with cameras that act like a fly on the wall. These 24/7 observers are an unobtrusive means of letting a viewer watch scenes unfold from around the
Why We Can't Turn Away from Live Video Read More »
Vlog is a portmanteau that means video blog or video log. But you probably already knew that since you’re reading this blog, which means you’re familiar with the internet. Perhaps you’ve heard of or watched some of the more popular vloggers such as Casey Neistat, Bethany Mota and PewDiePie? A vlog is all about the host putting themselves
Vlogs: Personal Connection Through Video Read More »
Writing for video is different than writing for print. Seems like an obvious statement, right? Well…sometimes we’re asked to use printed marketing materials for video scripts. That’s kind of like wearing your business suit to the beach. The language used in a video is different from the language used in print. The good news is
The Difference Between Print Copy and Video Copy Read More »
There’s no denying that music influences culture and that music video influence is abundant. On a personal level, music can connect emotionally with a listener. A music video can further reinforce that bond by taking a disembodied song and tying it to an artist or band. The same video can affect fashion and dance trends
Music Video Influence on Video Production Read More »
Let’s be honest; we all have a little crazy cat lady in us. If we didn’t, a Google search of “cat videos” wouldn’t turn up 304,000,000 results. There’s a reason more than two million cat videos racked up 26 billion views in 2014. The popularity of cat videos makes us wonder if we shouldn’t be
Should We Use Cat Videos for Marketing? Read More »
Chances are, you’ve participated in a webinar. If not as a presenter, then certainly as an audience member. These live web-based video conferences are used by educational institutions, businesses and anyone else who wants to impart information to a group of people located far and wide. It’s a great way to connect if you manage
Webinars Remain a Great Tool for Audience Connection Read More »
In the late summer of 2016, Key West Video worked with Blade Creative Branding to make a video for Ramblin’ Road Brewery Farm. This branding piece was shot in La Salette, Ontario on a beautiful August day. The client wanted the video to have an emotional appeal, allowing the audience to connect with the story and
Case Study: The Road to Ramblin' Road Read More »
Aerial Drones developed initially to carry out military activities, but have evolved to become a big hit in the private sector. In 2016, the Consumer Electronics Association estimated that 700,000 new drones sold to commercial and recreational users in the U.S. It’s projected that North America will lead in the deployment of commercial drones with
Are Aerial Drones a Nuisance? Read More »
Are you ever overwhelmed by choice? Think Netflix or sushi or YouTube. There’s so much to choose from. How do you pick without being disappointed? Usually it’s good to get a recommendation. With that in mind, YouTube is testing a new feature: the Explore Tab. Announcing… Tom Leung, YouTube’s Director of Product Management and host
YouTube Suggests New Explore Tab Read More »
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