Key West Video works for the corporate world in a creative capacity. To some extent, that’s a dichotomy. We have projects that are straight-up talking heads looking down the lens. These are simple, easy to execute projects. Other times, we’re asked to conceptualize a creative way to convey information. This gives us a chance to […]
Giving Feedback on Creative Projects Read More »
A Request for Proposal (RFP) can take on many forms. They run the gamut from one page to hundreds of pages. Some are short on details, while others spell out every aspect of a project. Most will answer questions for clarification, but the answer to your question about budget might be: We don’t have a budget
How to Submit RFPs in Corporate Video Read More »
We don’t always get creative briefs for our projects. If we’re contacted by an ad agency to make a video, we get a creative brief. If we’re dealing directly with a client, we may need to ask the questions a creative brief would typically answer. Either way, the information is essential when it comes to
Creative Briefs are a Project Game Plan Read More »
Just Do It. Good to the Last Drop. A Diamond is Forever. These are iconic taglines. You’ve heard and read them for years and they undoubtedly make you think of Nike, Maxwell House, and DeBeers. That’s the power of advertising. How are these short descriptors made and why are they so successful? Tagline vs. Slogan
Taglines & Slogans Read More »
Grumpy Cat. Oscar the Grouch. The Grinch. These are all negative characters, but we love them anyway. So can negativity actually be a positive thing? We think so! Done right, a negative approach can actually be an effective marketing tool. All the Feels To put it simply, positive messages appeal to a person’s hopes and aspirations. Negative
Negative Marketing, Positive Results Read More »
This week, Canada is getting a big tech injection. Elevate is a technical and innovation festival with a mission to showcase the country’s innovation ecosystem. Things actually ramped up on Friday and the speakers, events, and gatherings are on tap Tuesday through Thursday. In only its second year, Elevate is rising to the challenge. Our Techfest
Elevate Raises Canada's Tech Cred Read More »
Today is Concussion Awareness Day, which means it’s a great day to talk about our client Complete Concussion Mangement. Since 2016, Key West Video has produced four animated videos covering this network of healthcare practitioners. The group has a mandate to help patients safely return to normal activities, and it was our job to illustrate the
Case Study: Complete Concussion Management Read More »
Building trust with customers is an essential part of any successful business. A trustworthy reputation will attract new customers, retain existing customers and spread the good word about your service or product. One of the best trust-building tools is video. Pick the approach that works for you and watch your business flourish. Trustworthy Reputation &
Try Video for a Trustworthy Reputation Read More »
Do you ever get the feeling your Smart TV is watching you as much as you’re watching it? If so, you’re not paranoid. In fact, you’re probably right. Smart TVs are using internet connectivity to gather all sorts of data–from the shows you watch to how you use the apps on your phone. There’s a
Is Smart TV Outsmarting Us? Read More »
Remember when Tupac Shakur made a posthumous appearance at Coachella in 2012? What about Michael Jackson’s hologram at the Billboard Music Awards in 2014? Those were pretty revolutionary performances at the time, but it’s becoming more and more common to see a performer from another time or place. In fact, Roy Orbison’s image will be
Virtual Reality Concerts Read More »
Contact Key West Video today to schedule a consultation with our expert team. From concept to delivery, we'll work with you every step of the way to bring your vision to life. Let's create something great together.
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