As a full-service video production company, Key West Video travels and works across North America. In each destination, our shooters make a point of gathering location footage. Let’s be honest—an office in any location can look pretty generic. So it’s important to visually differentiate your business with things like company branding, b-roll, and graphics. Including …
If you’ve noticed a certain fall trend in the male population that’s been growing in Canada since 2007, you’re not alone. November may be the worst month to be a single woman, but it’s also one of the best months to embrace men’s health. Movember isn’t a ploy to see how many awkward looks a …
Think about someone you admire. Now think about why you admire that person. This question may generate a list of traits that can be translated to values. If you find “trustworthy” on your list, that probably means you value honesty and loyalty. It’s also likely that the qualities you admire are ones you try to …
Did you know that one in two people currently living with diabetes is unaware they have the disease? November is Diabetes Awareness month and today is World Diabetes Day. Key West Video has done several diabetes-related videos, and today we’re taking a closer look at work we’ve done for Ascensia Diabetes Care. Repeat Client We …
Have you ever been one of the last people left in a movie theatre and you’re surprised by some outtakes the director has left for the end of the credits? (See the classic example below.) It’s a bonus bit of fun we all love. You get to see your favourite characters flub lines or maybe …
Video is a tool we all use to relate to our world. We watch a clip of our niece’s birthday party in Alberta. A funny dog video is something we share online. At work, we talk about memes. We use video all the time in our personal lives, so why wouldn’t we use it as part …
On today’s blog, we delve into psychology. More specifically, social psychology as it pertains to marketing. We’re talking about social proof or the idea that we trust others who have gone before us. Humans value the opinions of people who have tested the waters (or products) and reported their findings. These opinions can come from …
You’re ready to make your next—or first—video and a meeting with the production company has been set. What can you do to make the most of this get-together? The better prepared you are when you come to us, the more we can do for your business. We’ll make suggestions when it comes to the best …
Ninety percent of the data in the world was created in the last two years. What?!? Without context, data is just a lot of information that’s hard to understand. Data visualization can be used to simplify complex topics or subjects, enabling us to grasp information quickly. Reading a spreadsheet can be boring and difficult, but …
BOO! It’s that scary time of year when ghosts and goblins have us on edge. But there’s no need to be frightened of video production. We’re here to dispel spooky stories and reveal the tricks and treats of video production that can grow your business. Isn’t Video Production Expensive? If you’re a business owner, you’re interested …
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