The way we consume television shows has changed a lot in the last five years. When cable was king, over 105 million US tv households were paid tv subscribers. Now, many have cut the cord with only 83 million subscribers last fall. Do you have a cable subscription? Even if you don’t, you may still […]
UpFront Season for Network Television Read More »
Many of us have been working from home (wfh) since March 2020. Others have been in an out of the office, based on government-issued shutdowns and stay-at-home orders. As we’ve all become accustomed to working out of a home office, bosses and employees alike have realized it’s much more doable than we ever thought possible.
Working from Home and Video Read More »
Is the video part of your marketing plan working? How do you know? You may be checking analytics, which is great, but you could be doing more. If you want a deeper dive on how your audience is engaging with your content, A/B testing provides useful information. Just by making small changes, you may be
A/B Testing for Video Read More »
On January 25, 2020, the first COVID case in Canada was reported. Since then, Canadians have lived with rising and falling virus numbers in three waves and a litany of ever-changing restrictions. We quickly became accustomed to hearing the term “front-line worker”. These are the people who have continued to go to work regardless of
Thanking Front-line Workers Read More »
Yesterday may have been Mother’s Day, but today is Mother Ocean Day. What the heck is that? Good question. It’s only been around for eight years, so don’t be surprised if you haven’t heard of the day before. The idea to celebrate the beauty and wonder of the ocean on May 10 came from the
Mother Ocean Day & the Impact of Video Read More »
Mother’s Day is on Sunday. You’re probably not going to see her, even if she’s in the same city—thanks for nothing, COVID! The good news is that buying a gift online has never been easier. So even if you’re cutting it close (ahem), you can still find something for Mom by Sunday. We have some
Last-Minute Gifts for Mom Read More »
First, it was toilet paper. Then, computer chips. Now there’s a chlorine shortage? It’s true. An imbalance between supply and demand for chlorine has resulted in people worrying about whether they’ll be able to enjoy their pools and hot tubs this summer. Yes, you may want to look into shoring up your supply, but there
Chlorine Shortage is the Latest Pandemic Woe Read More »
Are robots a workplace friend or foe? Given their ability to work non-stop and their inability to ask for a raise or quit, we can see why many people have concerns about job safety when it comes to robot workers. But evidence shows that incorporating robots into a workplace is actually good for the workforce.
Robots in the Workplace Read More »
It’s the last day of April, which means Canadian personal taxes are due today. If you haven’t already filed, and paid any taxes owing, you’ll need an extension. The good news is that even with all the confusion of working—or not working—during a pandemic, there are numerous videos available to help you navigate the tax
Videos for the Tax Deadline Read More »
Today is superhero day. Back in 1995, Marvel employees created this day as a way for everyone to celebrate their favourite superhero. They went out into the community to ask children what superpowers they would want if they could be superheroes. The discussion evolved to include more than just Batman and Wonder Woman—people talked about
Superheroes of the Pandemic Read More »
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