There’s no denying that video marketing is a powerful tool that grabs and holds customer attention. From demos to testimonials to company culture, video makes a connection with the viewer. But don’t take our word for it, check out some of these compelling video statistics that illustrate why video makes a difference. Formula for Success …
Set dressing is generally a term used in film, but it also applies to corporate video. In this blog, we’re speaking specifically about how to dress a set for an interview. Essentially, what is the best setting in which to seat your interview subject? We’re talking about anything you can see behind the person who …
Commercials and content are rife with expert endorsements. Dentists recommend a toothpaste, dermatologists recommend a face cream, and chefs recommend cookware. The idea is that these people are experts in their field and they know what they’re talking about. We believe experts and trust their judgment. Just ask the four out of five blog readers …
Did you know that the first teleprompter was made out of a suitcase and butcher paper? Over the years, it’s been adopted by politicians, newscasters, and presenters. Also known as an autocue, cue, or prompter, this invention allows a speaker to maintain eye contact and connect with their audience without missing a word. History Live …
What happens when you have a million dollar idea, but not a million dollars? You go online to raise money by seeking individual donations that can add up to a vision realized! It the basic premise of crowdfunding. Without platforms including GoFundMe, Indiegogo, and Kickstarter, we wouldn’t have the Veronica Mars movie or the Ostrich …
We’re often asked to create videos that are representative of a diverse population, including people with disabilities. Whether we’re shooting live action with casting or making an animation, this can be accommodated. How we do it is a discussion to have with the stakeholders. Many clients are concerned that if they present us with a …
This is it. The last day before the last month of 2018. Time to do some housekeeping. For many businesses, that means looking for ways to spend money left in the yearly budget. We an idea when it comes to the best way to zero your books and get a great return on investment: budget …
So you made an app? Good for you! Now you need to let people know about it so they can start downloading. You can promote your app on a website, push it on social media, or buy search ads. But one of the fastest and most effective ways to create awareness is with an app demo video. …
Friday’s blog was all about Black Friday and today’s blog is dedicated to Cyber Monday. What does that mean? It means the holiday shopping season is upon us! Friday presented a lot of door-crasher deals, but today is about sitting at home (or work) and logging in for great buys. This year, Cyber Monday spending …
As you can imagine, an office full of editors, shooters, animators, and video people have holiday wish lists full of tech gadgets. We like our tech toys! Since today is Black Friday, we’re thinking about all the deals on the stuff we want. In the interest of providing you with some direction this shopping season—honest, …
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