Author name: Keywest

long-form video

Long-form Video

Got a minute? How about ten minutes? Twenty? If you were to search “optimal length for business video”, you’ll mostly see advice that ranges from eight seconds to two minutes. There will be a repeated theme that shorter is better. You’ll read evidence of our short attention spans and how social media caters to quick …

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Studio

Studio Space Available

Key West Video recently moved offices. Actually, we acquired a second office in the same complex. This new space houses post-production and a nifty boardroom. The original office remains our home base occupied by administration, producers and the boss. It’s also where you’ll find our studio. Moving some of our team has allowed us to …

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Evergreen Video

Evergreen Video

Evergreen video is to content what eggs are to the culinary world. It doesn’t have the hot flash of a viral video, but it has the slow burn of a reliable and foundational part of video marketing. An evergreen video can deliver good, strong content for a long time. You get a lot of bang …

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customer journey video

Customer Journey Video

A customer journey video tells the customer what to expect. What is the step-by-step process of engaging your company? What will happen from the first phone call through service completion? This kind of video identifies key interactions between a customer and a service provider. It can answer questions, quell fears, and generally put a viewer …

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