The term “marketing” doesn’t usually conjure up warm, fuzzy feelings about business-customer relationships. It’s typically seen as a verb enacted by a company on a customer. By putting a single qualifier in front of that word, you can change the whole definition. You might even change the attitude of your customers toward your business. We’re …
Many of us have some new friends. The friends go by the names Siri and Alexa. We can be heard in conversation with them at home—“Hey, Cortana” or “Ok, Google”. They’re always there when we need them, answering our questions with expediency. Virtual assistants are changing the way we conduct internet searches. By 2020, it’s predicted …
Have you caught any Legendaries or shinies lately? Did you get a picture of your catch in the park? Or did Mew escape before you had the chance? If you’re not a Pokémon Go player, you’re probably lost. Let’s try again with football. The superimposed yellow streak that’s marked the first down line on your …
How often do you send a text instead of making a phone call? Especially with the younger generation, there’s a preference for quick answers. This method of conversing is convenient and gives us a record of the exchange as a reference. It’s fast becoming the preferred way of communicating, which is why businesses can take …
Let’s assume you have a phone, a tablet and a desktop or laptop computer. Which machine do you spend the most time interacting with? What about on a personal, non work-related level? More than half of the web pages accessed in 2017 were done so on mobile. If you’re a business, that means you’re probably …
Copper Marketing is a client we’ve collaborated with many times, acting as their video partner. In this case study on small business funding, we’ll take a look at a group of videos that form a series. Copper Marketing worked with Toronto Finance International (tfi), a public-private partnership between Canada’s largest financial services institutions and the …
Viewers have a funny relationship with commercials. We love Super Bowl ads and will seek them out and watch them repeatedly. But we’re also irritated by program interruptions and skip most commercials when possible. Traditional advertising means buying air time on network television, which isn’t cheap. Is YouTube a better option? Should you make YouTube …
We’ve said it before and we’ll say it again: successful video is all about storytelling. Social media gets it, and that’s why the story format has blown up in the last two years. The latest research tells us that stories are growing fifteen times faster than news feeds with more than a billion users. In fact, …
Christmas is almost a year away. But that doesn’t mean you have to forgo the excitement of unwrapping presents until next December. You can relive the thrill of tearing into a gift any day of the year and share that enthusiasm with customers through an unboxing video. Thinking Outside the Box Who doesn’t love to …
There’s a certain appeal to a person or a business that’s an open book. When someone says ask me anything, it’s an invitation into their world—a chance to look behind-the-scenes and delve into questions that go beyond what’s typical. Ask me anything (AMA) has become a popular format for everyone from Hollywood stars to CEOs. …
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