Sometimes, words fail us. What’s blue to you may be green to me, short is relative, and wouldn’t it just be easier if you had a picture? Personal shopping has a new name and it’s visual search. BloomReach found that visual search is associated with 48% more product views. It’s even led to the rise of …
Google is the most popular search engine in the world with a mandate to keep that title using algorithms. Every time we use Google to search for something, we’re providing data on our habits. The tech giant uses this information to identify trends, improve search services, and draw conclusions about consumers. To that end, Google has …
So far, 2019 has brought some extreme weather to the Greater Toronto Area, including a polar vortex. A snowfall record was set in late January. February recorded the first snow day since 2011, closing schools, universities, and colleges. All this got us thinking about how extreme weather affects video shoots. Cold Weather Cold weather is …
An algorithm is a set of guidelines that describe how to perform a task. A recipe is an algorithm. Directions to a party are also an algorithm. But in the computer science realm, where we most often hear the term, the definition is a little more complex. Essentially, it’s a sequence of instructions telling a computer …
Do you have a favourite podcast? A 2017 study conducted by Ulster Media and the Globe and Mail found that between seven and ten million Canadians are listeners. With more than 550,000 active shows to choose from, there aren’t many stones left unturned. From popular genres like true-crime to niche shows about pens, there’s something …
It’s been just over a week since the New England Patriots beat the Los Angeles Rams 13-3 in Super Bowl LIII. It’s generally agreed that the game was a defensive battle, which is to say not very exciting. Even the half-time show was panned, although we do have to give a shout out to the …
Jobs and workspaces have taken on a more communal air in the last few years. From open offices to agile methods, people work less as individuals and more as team members. Especially if you’re a small business or a startup, it’s likely that everyone is doing all that they can to contribute to projects and …
There’s no denying it—video is increasingly part of running a business. It’s an engaging way to capture the attention of both employees and customers and a preferred form of communication for many. By 2020, it’s projected that online videos will comprise over 80% of all consumer internet traffic. Whether you’re creating videos that are consumer-facing …
There are 30.6 million mobile phone users in Canada. With 37.1 million people in the country, that means about 82% of our population has a cell phone. It also means that it’s not unusual for us to get a request to make a video that either includes or is based on cell phone use. Today’s …
You may consider social media to be a marketing tool, but what about using social media for customer service (CX)? Most businesses have social media profiles. This fact, in and of itself, dictates that you’ll need to use that platform for customer service. This is what people have come to expect and even prefer—more than …
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