If you’re a serious golfer, you probably have next Monday marked on your calendar. That’s the beginning of active season when those who are so inclined start keeping score to establish their Golf Canada Handicap Factor. But even for those of us who are more recreational golf players, warmer weather has us thinking about hitting …
As a company, it’s important to promote your brand. You want customers and potential customers to recognize what it is that you do and your values as a business. When someone sees your logo or hears the name of your business, you want their association to be positive. One of the best ways to build …
Have you ever watched a sporting event or action movie and wondered how did they shoot that? Large productions benefit from the advantage of using multiple resources. The 2018 Super Bowl had 76 cameras, including two SkyCams and 20 pylon cams. The action of a Hollywood movie could be the result of the same setup, …
At Key West Video, we work as a team. Projects demand attention from our producers, editors, animators, scripting—in short, most of what we work on comes together thanks to a united effort. But there’s no denying that all of our live-action videos would be impossible without camera operators. We’re lucky enough to have some really …
Sometimes the fast pace of our world leads to compromises in business. That’s why at Key West Video, we’ve made a decision to roll back the clock to a simpler time. That time is 1989, the year we started as a video production company. It’s our goal to return to our roots, restating our strong …
Have you ever been on a website that’s obviously translated from another market or another language? Awkward, right? The goal of content is to connect with your audience. If you speak the language of your target market, both literally and colloquially, it makes them feel included. If you treat your audience the same in every …
It’s nice to be recognized. When someone likes your photo on Instagram or tells you you’re doing a good job, you get a little charge out of that positive reinforcement. User-generated content (UGC) is a chance for you to give your customers a pat on the back and an opportunity to show real people interacting …
When was the last time you were on YouTube? Nearly half of Canadians would answer “today”. It’s the second most popular social media platform in the country. Google says “brands that harness the storytelling capabilities of YouTube can reach and engage consumers”. Google has a vested interest in making this statement as the owners of …
Have you ever looked up your house on Google Maps Street View? Fun, right? But did you give someone permission to photograph your house and upload that photo to a giant database? Didn’t think so. Every day, we expose ourselves to surveillance capitalism. Surveillance Capitalism Explored Last fall, a book was published examining the idea …
On Valentine’s Day, 2017, a city landmark went up in smoke. The Badminton & Racket Club of Toronto (B&R) saw a 90-year history jeopardized in a 6-alarm fire. The east side of the clubhouse was destroyed in a blaze that injured two firefighters, displaced nearby residents, caused $10M in damage, and disrupted local businesses. The …
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