There it is when you open Facebook. And again on Instagram. Same goes for Twitter, YouTube, LinkedIn, Messenger, and more. What are we talking about? Social media video! It’s everywhere these days and for good reason. Video ads are the number one way consumers found out about a new brand or product before making a […]
Social Media Video Benefits Read More »
Change is afoot. If you live in Ontario, you’ve seen a lot of revisions since our last general election. With the release of the new budget, further change was announced in the form of rebranding. The province is rolling out a new official government logo and slogan, as well as new license plates and drivers’
Rebranding Announces Fresh Start Read More »
Spring is the most popular time of year to buy or sell a home. May has historically had the highest number of home listings in Canada and also sees the highest number of home sales (along with June). Sure, there are a lot of responsibilities tied to home ownership, but there’s also an undeniable sense
Real Estate Videos SOLD Here Read More »
Every spring, Las Vegas hosts a show for the National Association of Broadcasters (NAB). This year saw a registered attendance of more than 91,000 converging to celebrate and discuss the latest trends in media, entertainment, and technology. Between April 6 and 11, a field exceeding 1600 vendors from 160 countries showcased new products and ideas
NAB 2019 Inspiration Read More »
When you’re scrolling through Instagram, how often do you see someone posed with an event sign or standing in front of a picture-worthy branded prop? Examples of experiential marketing are everywhere. It’s an increasingly popular way for companies to reach consumers and spread the word about their product or service. What is Experiential Marketing? Experiential marketing,
Experiential Marketing Connects Brands to Consumers Read More »
There is an awful lot of hype and excitement surrounding 5G. Some people are even talking 6G. But let’s not get ahead of ourselves. We’re knocking on the door of the next generation of wireless, but it’s not yet a reality for the vast majority of consumers. But it is coming, so let’s take a look
Today is a great day to appreciate our planet. In 1970, there was a push to recognize and combat pollution, leading to the establishment of Earth Day and the Environmental Protection Agency. This year, the theme of Earth Day is Protect our Species. Scientists estimate that we’re losing species at an alarming rate, with multiple
Environmental Videos for Earth Day Read More »
“Can I have just a few minutes of your time?” People cringe if a stranger asks them this question. But most of us are more than willing to take a couple of minutes to watch an explainer video. Designed to be a video version of an elevator pitch, it’s a quick summary of your products
Explainer Video Placement Read More »
Inclusion has become a buzzword of modern society. And for good reason. In Canada, inclusion means enabling all members of society to be free from prejudice, discrimination, or other barriers. We work to be inclusive in our industry by making video accessible to all. In honour of accessibility, today’s blog is about American Sign Language (ASL).
American Sign Language Use in Corporate Video Read More »
In today’s market, having a social media presence is a big part of branding. Customers expect to see you on platforms such as Facebook, LinkedIn, Instagram, and Twitter. As a consumer yourself, you know how hard it is to cut through all the noise and the glut of content. An editorial calendar can help your
Content Calendars Map Social Media Read More »
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