We hear the word “content” a lot in business, but what exactly is content? In the simplest terms, it’s information. In business terms, it’s how customers learn about a brand. This message can come in many forms and can help, instruct, or entertain and is relevant to a product or service AND its audience. Content is […]
Shareable Content and Why it Matters Read More »
Do you have video on your website? A business that includes video on its site generally sees higher engagement rates, higher click-through rates, and higher conversion rates. In fact, 80 per cent of people who watch a video ad will recall it even a month later, and 12 per cent will purchase the product from the ad. Pretty
Website Video is a Good Investment Read More »
When it comes to video for business, shorter is generally better. But is it possible to create an impression in just six seconds? Yes! Pre-roll bumpers are the most common form of video advertisement and according to Google, 90% of bumper ad campaigns boosted global ad recall by an average of 30%. Today’s blog is
Pre-Roll Bumpers—Leave Your Mark in 6 Seconds Read More »
How often in life do you get a second chance? What about a third or fourth opportunity to make an impression? When it comes to connecting with consumers, retargeting is another shot at making a sale. It’s a way to reconnect with someone who’s already shown an interest in your product or service, but hasn’t
Retargeting is a Reminder to Buy Read More »
A piece of music can completely change the tone of a video. A speech that was once solemn becomes upbeat; a memorial video can be made hopeful or sad; a product promo goes from serious to playful. Imagine Volvo’s commercial “The Epic Split” with rock music. It would still work, but the ad would have
Corporate Video Music Sets the Tone Read More »
Today is international virtual assistants day. We’re unsure if that means virtual assistants are being celebrated or we’re celebrating all the help virtual assistants provide? Either way, it gives us an excuse to look at an explainer we did for our client’s Mosino app. We promoted their all-in-one hospitality platform with the story of Karen. Storytelling
Mosino App Digital Concierge Case Study Read More »
Bill Gates wrote an essay in 1996 titled “Content is King”. This piece predicted content would become an internet money-maker. Gates called out the need to provide information and entertainment. He said content was cheap and easy to create for anyone with a PC. Gates talked about online magazines adapted for the web and the
Content Marketing is King Read More »
Is there anything video can’t do? It informs, entertains, educates, helps your website rank higher in searches. What? You didn’t know about that last benefit? Video SEO is not the same as other kinds of SEO. A video can make your website or channel easier to find. We don’t just mean in a video search,
Video SEO Key to Better Results Read More »
Working in video production demands adaptability. Equipment changes and upgrades mean we’re always trying new things. Sure, there are some standard shots and formulas used in corporate video production, but we think it’s important to challenge ourselves. Plus, our camera operators like to be creative. Today’s blog is about a camera technique called lens whacking.
Lens Whacking for an Ethereal Look Read More »
Before you get in front of a camera, make sure your makeup is done. We’re not saying you don’t look great just the way you are! What we mean is that with any piece of media that’s going to be viewed repeatedly or stick around for eternity, you want to look your best when it
On-Camera Makeup Advice Read More »
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