Cannabis has been gaining mainstream momentum for years now. It started with the legalization of medical marijuana in California in 1996. In 2012, Washington and Colorado were the first US states to legalize pot for recreational use; seven more states eventually followed suit. And one week ago, on October 17, Canada became only the second […]
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With the advent of digital marketing came martech and all the technology used to promote business. Corporate video has become an important component of martech with all sorts of video software platforms vying for your content. This blog is all about the advantages of one such platform, Vimeo. Launched by filmmakers in 2004, Vimeo has
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The use of makeup in video and film allows for some of the most incredible transformations in production. It can be used to convincingly age a character, make an actor look like an historical figure, or create a believable war wound. If make-up is done right, the viewer is never taken out of the story.
A tagline is the essence of a business. It succinctly and clearly tells a customer what a business is all about. It’s usually just a short phrase, although sometimes it expands to a couple of lines. A tagline is a business’s first impression. Hopefully, it’ makes a lasting impression. Your goal should be something that
Why is a Tagline Important? Read More »
Presenting a website visitor with a video is like offering them the easy path. It’s so much simpler—and faster—to watch a video than it is to read pages of text. In fact, four times as many customers would rather watch a video about a product than read about the same product. You’re placing an almost
How To Use Website Video Read More »
Music magic is real. When it comes to editing, music can be a magical thing. It can shape and transform a scene by adding another sensory element to the visuals we see in front of us. It can enhance our feelings of alarm, intrigue, and even evoke an upbeat yet professional feel—from the same imagery.
Music Magic: How Music Can Transform Video Read More »
This short promo video from 2013 still applies to Key West Video today. Although we create videos for large corporations, we’ve always had a soft spot when it comes to working with a small business and their owners. Maybe that’s because we’re a small business, too. Our team knows how to produce effective videos that
Small Business Video Read More »
Sometimes clients are unsure whether they’d like to use employees or actors for a project. At Key West Video, we’ve successfully used both. Which way you got depends on some key variables. This blog will help you assess your options. What are the factors to consider when deciding on employees vs. actors? The Cost of
Employees vs Actors for your Corporate Video Read More »
Back in 2013, Peyton and Eli Manning teamed up to promote DirecTV. The NFL quarterbacks and brothers were both active in the league at the time and each had won Super Bowls. They were a hot commodity and the direct broadcast satellite service provider tapped them to promote their service for the upcoming football season. Good
NFL Kicks Off with Video Read More »
It’s no longer cutting edge to say we live in a digital world—it’s just a fact. Facebook has 2.41 billion monthly active users across the globe. More than 500 million hours of YouTube videos get watched daily. The number of people viewing online videos continues to grow, which means it should already be part of
How Video Can Grow Small Business Read More »
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