AD-Never Ever Give Up
This might be my last post on this blog, and I’m glad I’m posting this video.
This is a brilliant ad. It doesn’t look like one at first, and that is why it is so brilliant.
This ad proves that you don’t have to spend thousands of dollars on an ad campaign. Watching this video, you can tell that most of the footage was shot at home, with a shaky camera, and not with the best lighting. But through the simplicity of it, the advertisement was still compelling enough for the audience to WANT to watch it, till the very end.
Another thing I loved about this ad was it’s focus. It focused on one topic, one man named Arthur and his story. It wasn’t directly selling to anyone, it was simply telling a story about a man’s transformation. And what a great transformation it was, almost bringing tears to my eyes.
The Ad is almost five minutes long, but because it was so well done, it passed by so quickly like a one minute ad would have. But what made this ad SO great? The music was a perfect fit for the video and the story was remarkable and real, creating a quick captivation of the audience from the start.
The unwavering determination it takes to do such a task like Arthur did is massive. However, it is seeing the opportunity and believing in it that is the true gift. Opportunity is everywhere.
Arthur being able to run at the end of the video was one of the most inspiring moments. We literally got to see his complete transformation, from being overweight and unable to walk, to being able to run and perform amazing yoga postures.
After watching this inspiring ad about struggle and determination, it makes me want to take yoga more seriously…and perhaps even go so far as to switch yoga studios.
What did you take away from this Ad?
