When it comes to the future of corporate video advertising, virtual reality is a real possibility.
While to some, virtual reality is still considered niche, many believe that it is the new face of digital advertising.
Nevertheless, a report from the Interactive Advertising Bureau concluded that virtual reality is a real possibility when looking at the future of advertising.
Apparently, the subject of VR has become increasingly popular amongst media brands such as VICE, NYT, and Fox Sports, as they’ve pioneered through and created sponsorship opportunities, product placement, and immersive ads.
Even non-media brands such as real estate or travel can benefit off of alternate realities by building more interactive experiences for users and customers. Something as simple as store-front set-ups or interactive booths at trade shows can help a brand immensely by showing how up-to-speed they really are.
It leaves one to question: is this where our culture is going?
According to Mashable, the potential of VR and augmented reality (AR) in everyday brands can further blur the line between traditional advertising and consumer media. With VR, it becomes less about speaking to an audience, bu rather reaching them on a level they can understand. By creating VR setups, brands are taking the time and money to create a world curated specifically for their user’s experience.
Though VR comes with its own set of trials (it being expensive, for one). Not every company (especially start-ups) can afford to invest in alternate reality programming. Then there’s also the issue of demographic; how old is your audience? Will a VR experience immerse them, or turn them off? How much is too much? While newer companies might be able to get away with a more tech-savvy audience, older companies might not.
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