Here at Key West Video, we know the value of having a successful demo reel all too well. A good demo is the difference between getting picked up or passed over.

But what does a good demo reel even look like?

Here, we’ve outlined some key tips to create an attention-grabbing reel that will showcase your work and bring you optimal business:

1. Brevity is Key

Make it short and sweet. As a video editor you should showcase the main highlights of your work as quickly and succinctly as possible. You’ve only got a certain amount of time before a viewer loses interest. Most editors would agree that a 1-2 minute video is ideal for potential employers looking to view your best work. Make it count. Which leads us to our next point…

2. Use Your Best, Most Relevant Work

You’d think it’d be a no-brainer, right? You’d be surprised at just how many editors think an employer is interested in seeing every little thing they’ve done. Think of your demo reel as a tailored video resume: you wouldn’t include that McDonald’s cashier job over a volunteer art camp position if you were applying for tour-guide at a museum. Why? Well, some things just aren’t always relevant.

3. Self-Promote

…and do it shamelessly. Were you head lead editor on a project? Caption it! Include the software/programs you used to show you know your stuff. Don’t be afraid to be honest about the work you’ve done or the role you’ve played.

4. Be Available

Another no-brainer, right? It should go without saying that your demo reel should be easy to find, easy to access, and easy to revisit. You’d be surprised at how many editors – both freelance and full-time – get so caught up in everyday work that they neglect their demo reels. Domain subscriptions, at some point, do come to an end. Make sure your link is working and your reel is up-to-date.

5. Stay Updated

There is nothing worse than an outdated demo reel. In our fast-paced society, a demo with anything older than 3 years old becomes almost obsolete. Employers would like to know if you’re able to adapt with new technologies and softwares. They want to see how receptive you are to change and how well you are able to keep up with the changes in the editing world.

6. Show You

A bit of a cliché, but your demo reel should not only reflect your best work, it should also reflect you. After all, you are an editor with a specific take on video and audio. While other editors may be able to do similar work, potential clients will be looking for the quality you bring to their brand.

Here at Key West Video, we provide the best in video pre- and post-production. For more on our services, visit our portfolio.

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