Instagram is one of the most powerful social media platforms out there. I mean seriously, you can do everything on that app. People spend hours scrolling through Instagram for memes, content, information, and inspiration. If you’re looking to up your Instagram game, then keep reading for some tips and tricks to keep your audience interested.
Your Feed
Let us talk about the thing everyone notices the most. Your feed. Your feed isn’t referring to a specific post but a combination of posts. How your profile looks like a whole is what we refer to as your feed. A great way to amp up your feed is to come up with a style/theme. How you take your photos, or what colors you use can all contribute to the theme. If you consistently use a color scheme, filter, and styling of photos, people will associate this style with your brand.
Engage with Your Followers
You can put out great content but how are you going to keep the people who follow you interested? Interacting and engaging your followers in conversation is an important part of being successful on Instagram. Include calls to action at the end of your post. Ask them to leave a comment or tag a few friends! Send them to click a link in your bio to shop or sign up for your product/service. On top of calls to actions make sure you’re responding to comments that your followers leave. Instagram even introduced an option to pin top comments!
Curate Story Highlights
Story highlights are a great feature that Instagram offers to let your stories live on your page longer than the 24 hours. Story highlights are a great way for people to see what you’ve been up to on the regular day-to-day. Do you do food reviews a lot on your stories? Put that in a highlight. Have you been published in magazines for your photography? Make a story highlight that features published work. Story highlights are a great way to give an overview of what’s important to you, your brand, or your business.
That Link in Your Bio
If you only have your website in your bio that’s really boring. Make sure you switch it up a bit. There are plenty of services that even allow you to put a link in your bio that introduces you to even more links to click on! This is a great idea if you’re trying to promote multiple things. You can have links leading to your latest video project, a cause you admire and your main bio all in one place!
These are just a few of the many ways you can stand out from your competition on Instagram. What are some ideas that you have that would up someone’s Instagram game? Let us know in the comments!
