“Can I have just a few minutes of your time?” People cringe if a stranger asks them this question. But most of us are more than willing to take a couple of minutes to watch an explainer video. Designed to be a video version of an elevator pitch, it’s a quick summary of your products or services. In fact, most businesses that use video marketing start with an explainer video. Assuming you have one ready to go (and if you don’t, have a look at some options), here are some ideas for explainer video placement.
Website
We like the idea of placing an explainer video placement that’s front-and-centre. When people land on your homepage, why not tell them right up front who you are? Another option is to house the explainer in a website’s “About Us” section. At the very least, keep the explainer on a main page so it’s easy for people to find and watch.
Social Media
Statistics show that social media and explainer videos are a match made in heaven. Canadians spend almost three hours a day engaging with their smartphones; over half of video content is consumed on mobile; ninety-two percent of the people watching media on mobile share videos. Do you see where we’re going with this? Take advantage of all those eyeballs by giving them something to watch! Even at ninety seconds, an explainer video placement on social media can be too long. But it’s easy to show a teaser or cut-down version, then share a link to the full video.
Paid advertising
Are you ready to reach even more people with your video? Then consider paid advertising. The advantage here is the ability to target the kind of people who are looking for the services and products you provide. Plus, free analytics are attached to sites such as Facebook, Twitter, Instagram, and YouTube. Track click-through rates, conversions, and shares to see how your video is performing. The feedback and insights can help shape your business and how you advertise in the future.
Email Newsletter
An email newsletter is a natural explainer video placement. You may be letting people know about new products and upcoming promotions, but it also doesn’t hurt to remind them about the core features of your business. An explainer video acts as a brand anchor, so including a link on your newsletter makes sense. And if an existing customer shares your newsletter with another interested party, your link will be ready and waiting to tell someone new about your business.
Email Signature
This is another no-brainer. Just like having your job title in your email signature is a way to let people quickly and easily identify you, let your explainer video do the same thing for your business. Use a hyperlink to the video, include a link to your website, or imbed the explainer. People who share your contact information will also be sharing the video. It’s an effective calling card for your business.
YouTube
YouTube is the second largest search engine in the world. People turn to the site with more than three billion queries every month. And it’s probably the first place most of us think of when we hear the word “video”. Whether you have a business-related channel or you’re just putting it up there on its own, this explainer video placement makes sense. Our clients upload their videos to YouTube all the time.
https://www.youtube.com/watch?v=_kHfwt_r5Qs
Explainer Video Placement Facilitates Shares
Posting your explainer video in any of these places makes it easy for viewers to share with friends, family, and colleagues. Having a current video is a valuable resource, so update when necessary. At Key West Video, we store your project as part of our service. That way, we can make changes whenever needed. Like a basic black dress or a classic white dress shirt, the explainer video is a staple that should be a permanent part of your marketing wardrobe.
