Video loops can be an hour long, like something that might play in a hotel lobby. A video loop can also run just a few seconds, like a GIF. The kind of video loop we’re talking about today lies somewhere in the middle and can work wonders for your business.
Video Loops are Great for…
If you have an upcoming trade show, expo, job fair, or event that places you in the middle of many similar vendors, video can make your booth stand out. Walking the floor of a convention centre can be exhausting and all the booths start to look alike—until you encounter a business that’s using video. We’ll talk more about what should be on your video soon, but just the fact that you have video to support your product or business is already a plus for potential customers.
A video can fill many different roles. Think of it as an extra salesperson that gives you time to finish a conversation with one customer while the next one waits. Instead of growing frustrated and leaving, the person waiting could be watching your video and learning about your business. A video can also be an icebreaker that draws in the timid or unsure, and it will absolutely draw people in when right.
The Best Loops
If you want people to come to your booth, get their attention. Make your video eye-catching and outstanding in a crowded arena. Be visible from three rows over to pull the customers in. You don’t need something that’s flashing like mad or blasting music, but your screen should have some sort of visual interest that will stand out in a crowd.
Once you have someone’s attention, make the most of your time. Show your product in action, making the customer imagine themselves using it. This applies to all kinds of wares, whether it’s a scarf that can be tied ten different ways or a car jack that also functions as a step stool.
If you have a service, show examples of your work. When Key West Video goes to trade shows, we run our demo reel showcasing a variety of projects. Anyone who comes to our booth will see that we provide services for headshots to live action to animation. It’s our calling card that works even if the sound is off.
Made You Look!
When you’re producing a video, use a branded color scheme. You want the visuals to mimic what a customer will see in a pamphlet or on your website. Feature your logo and create a connection between what’s being seen and who you are.
Use text to reinforce what’s happening on-screen. Many trade shows are loud and you’ll be competing with the noise of the crowd and other vendors. It’s a good idea to create a video that works without sound by using a combination of text and visuals to tell the story of your business or product.
Create a video that’s easy to follow. Quickly present a problem and then the solution provided by your product. Repeat this formula in several scenarios so the customer can jump in at any time and easily pick up the message.
Finally, be sure to include your contact information. This could be a phone number and web address that remains in the bottom corner throughout the video. Reinforce how to get in touch with a full screen of expanded information at the end of the video.
Loop This
Here are some more ideas for loops to boost your business:
- Top 10 loop—what are the top 10 uses of your product?
- Little known facts about your product or company
- Build something with your product or service. Use time-lapse to speed up the process.
- Use slow motion to show off beautiful product shots.
We’re Loopy for Loops
Call Key West Video today for information on how we can create a loop for you and lasso some new business.
