Is there ever an appropriate time to share your corporate ideas with competitors?

For many companies, a share between competitors is out of the question.

Companies and corporations should be competing with different, fresh, and innovative ideas, right?

Brands are constantly looking for new ways to come out on top. Their goal is to become and stay memorable in their viewers’ eyes.

It’s when a company becomes stale that it seeks new ways to improve its message. This can be done through hiring a new creative team. Changing a jingle. Fixing a logo. Updating a website.

For a lot of companies, it means getting honest with your marketing strategy. What are you, the brand, doing to differentiate yourself from others? Are you just a sliver in a sea of similar products or services? Or are you a shark?

Most companies adopt a domineering, shark mentality. They go out of their way to differentiate and distance themselves from their competitors so much so that they lose a sense of who their core audience is and how they can serve them.

So what does a company do when that happens?

Well, it might benefit you to share.

That’s right. Play nice. Keep your friends close and your competitors closer. Who knows? You might need to work together on a product (the way Apple reluctantly needs Samsung) one day.

Showing camaraderie amongst brands can sometimes help you. Sometimes ideas are best suited for one company more than another. It also might help you down the line when another company doesn’t have the resources to launch a creative campaign and thinks of you.

You earn your consumer’s respect. Though it might seem confusing at first, viewers are able to differentiate between “similar” brands down to each unique specificity. For new technologies, it can help your brand to know the creativity behind their product in order to know how to separate yourself from it.

Knowledge is wealth, friends.

Here at Key West Video, we make sure our clients are well serviced. For more information about us or to see our portfolio, visit our website today!

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